AVP Digital Program & Revenue ( Broking Products)

Direct Responsibilities

Drive revenue growth across broking products through:

• Increased active clients and trading volumes
• Yield optimization (brokerage, margin interest, cross-sell)

Design and implement monetization strategies:

• Campaigns and offers (intraday, derivatives, MTF, etc.)

Enhance user engagement via:

• Personalization, nudges, insights, and recommendations
• Gamification and behavioral triggers

Data, Analytics & Insights

• Own key KPIs:
• Trading frequency, Segment Activation, Activation rates
• Use data to:
• Identify growth opportunities and revenue leakages
• Drive A/B testing and experimentation
• Build dashboards and reporting frameworks for leadership reviews

Regulatory & Compliance Alignment

• Ensure all digital initiatives adhere to:
• SEBI, NSE, BSE regulatory guidelines
• Risk and compliance frameworks
• Integrate compliance into product design