AVP, Channel Marketing

About WhiteCrow

We are global talent research, insight, and sourcing specialists with offices in the UK, USA, Singapore, Malaysia, Hong Kong, Dubai, and India. Our international reach has helped us to understand and penetrate specialist markets at a global level. In addition to this, our service is also extended to complement our client's in-house talent acquisition teams.

About our client

Our client operates in the consumer financial services space, focusing on making everyday purchases and essential needs more accessible through flexible financing solutions. They support individuals across their financial journey—from obtaining their first line of credit to managing long-term financial flexibility—by enabling more informed and responsible credit decisions.

Our client has built a vast network that connects consumers with a wide range of small and mid-sized businesses, as well as providers in the health and wellness sector. Through this ecosystem, they play a meaningful role in supporting both customer financial well-being and the growth of businesses that form a critical part of the broader economy.

As a AVP, Channel Marketing, you will be responsible for...

• Liaising with clients and peers within Performance Marketing to deliver complex channel requests & problem-solving (e.g., new clients, new offers/products, escalated requests related to timeline or complexity).
• Driving the re-imagination of channel execution, transforming to become more flexible, and agile, and delivering expedited cross-channel campaign solutions for all portfolios.
• Scrum Master of Pod; running stand-ups, assigning workload, training Pod members on portfolio nuances, and ensuring completion of all work.
• Managing, training & mentoring/coaching team members to ensure competency in multi-channel execution, career growth pathing and enhance performance.
• Acting as subject matter expert for advanced email skillsets (e.g., data, execution processes, platforms, suppliers/agencies).
• Managing project initiatives as assigned (e.g., temporary resources, supplier/agency reviews, platform upgrades, client initiatives, cross-channel strategy).
• Managing file selection and segmentation of channel marketing campaigns and facilitating accurate execution of file only requests.
• Collaborating with client marketers on optimal design, creative, and segmentation to drive email touchpoints, assisting clients with the agency creative process and legal approval.
• Working within designated email platforms to build and launch email marketing campaigns, adopting AI features to streamline build processes and improve campaign effectiveness.
• Auditing high complexity and/or flagged campaigns, including approving campaign requirements.
• Sharing campaign performance metrics back to client teams and account managers for continuous campaign improvement.
• Investigating, developing, and championing pilot strategies for next-generation channel optimization.
• Ensuring all campaigns meet required campaign documentation requirements.
• Driving advancement and adoption of responsive design for mobile optimization.
• Ensuring adherence to purchase order and invoice management procedures.
• Driving continued adoption and consistent usage of Performance Marketing process tools by team and clients, including compliance with records retention.
• Performing other duties and/or special projects as assigned, with a focus on exploring and integrating AI-driven innovations to improve overall marketing operations.

What you already have...

• Bachelor's degree with overall 5+ years of experience with the financial services industry or Marketing or Digital experience; In lieu of degree overall 7+ years of experience with the financial services industry or Marketing or Digital experience
• Minimum 5+ Years of email with hands-on experience of building and deploying commercial emails leveraging Agile methodology
• Minimum 5+ years of experience with the enterprise email service platform: Zeta (Athena, Workflow Automation, Channel path optimization, Experience Builder, Propensity & Moment scoring, etc)
• 5+ years of experience working with US stakeholders and cross-functional teams
• Exposure to project management tool: COSMOS Workfront (or) MRM (or) Jira (or) ProofHub etc.
• Strong project management skills, attention to detail, and ability to work under tight deadlines
• Proficient with Microsoft Office Suite including Outlook, Word, Excel, and PowerPoint
• Strong Change Management skills - effective communicator, good at holding crucial conversations with clients and internal partners
• Strong written & verbal communication skills
• Good team player