Asst Manager - Brand Marketing(Hospitality,Hotels,Travel& Tourism,FMCG

Job Description : Assistant Manager- Brand Marketing
Company : Mango Hill Hotels
Department : Marketing
Reporting to : AVP Marketing
Experience : 6 - 8 years
Location : Chennai (Regular property visits required)

About Mango Hill Hotels
Mango Hill Hotels is a growing hospitality group with a portfolio of properties and brands serving leisure, business and event guests. We are building a dedicated in-house marketing team to strengthen our brand, deepen guest relationships and drive business growth across the portfolio. This role is one of the founding hires of that team.

Role Overview
Mango Hill Hotels is looking for a creative, strategic and execution-oriented Assistant Manager - Brand Marketing to strengthen brand positioning, lead integrated campaigns and build compelling brand communication across its properties.

The role leads brand strategy, content, creative direction, organic social media, PR & Communications, partnerships and brand activations, and the pre-launch and post-launch marketing of new properties. The ideal candidate combines sound marketing judgement with a strong creative eye, and balances strategy with hands-on execution.
This is a growth role, with a path to Manager as the team and portfolio expand.

Key Responsibilities

Brand Strategy & Campaigns: Develop brand positioning, messaging and integrated marketing campaigns aligned with business objectives. Maintain brand guidelines and ensure consistent communication across brands, properties and customer touchpoints.
Property Launch Marketing: Plan and run the pre-launch and post-launch marketing of each new property, from teaser campaigns, launch PR, content shoots and the opening event to the first 90 days of awareness and occupancy-building campaigns.
Content & Storytelling: Build content strategies that showcase properties, destinations, guest experiences and offers. Plan content calendars and shape stories and copy that strengthen brand appeal.
Creative Direction: Set creative direction and approve creative output for campaigns and collaterals. Step in to adapt assets, presentations and social creatives using Canva or similar tools when needed, while the Graphic Designer and external creative partners handle production.
Social Media & Digital Collaboration: Guide organic social strategy and content planning. Work with Digital Marketing to amplify campaigns and align brand communication with acquisition and conversion goals.
PR & Communications: Manage press releases, media relations, brand announcements and publicity opportunities, along with PR agency partners. Coordinate with Operations on reputation-sensitive communication.
Partnerships, Events & Brand Activations: Plan and drive brand partnerships, events and activations that build visibility and support business priorities. Work with the wider marketing team on shared commercial focus areas.
Property Marketing & Coordination: Work with property teams to understand business priorities, promote property-specific experiences and coordinate campaign and content requirements.
Budget & Vendor Management: Own the brand marketing budget, including launch budgets, and manage creative agencies and external vendors for quality, timely delivery and efficient spend.

Qualifications & Experience
Bachelor's degree in Marketing, Communications, Business Administration or a related field. An MBA or PG in Marketing is preferred.

6 -8 years of experience in brand marketing, preferably in hospitality, hotels, travel, tourism, lifestyle or other consumer-facing industries.

Experience planning and delivering launch campaigns, preferably pre-opening and post-opening marketing for hotels or other consumer venues.

Strong grounding in brand positioning, integrated campaigns, content strategy and creative development.

Working proficiency in Canva or similar tools, with a good eye for visual hierarchy, typography, layout and brand consistency.

Experience managing agencies, vendors, budgets and multiple projects at once.

Ability to lead a small team.

Excellent communication, project management and stakeholder skills.