Associate

MarCom Associate


Role Overview


Key Responsibilities


Vendor & AgencyManagement

• Manage day-to-day coordination with the hotel's creative and social media agencies along with other vendors.
• Track agency deliverables and ensure campaigns and creatives are executed within agreed timelines.
• Coordinate with the Finance team to ensure timely processing and clearance of vendor invoices.
• Maintain records of POs, invoices, quotations, contracts and other vendor-related documentation.
• Build and maintain strong working relationships with internal stakeholders and external partners.

Marketing & CampaignCoordination

• Support the manager in planning and executing integrated marketing campaigns across social media, digital, print, on-property and other relevant channels.
• Coordinate with internal departments including F&B, Kitchen, Sales and Operations to gather information and ensure timely execution of marketing initiatives.
• Ensure that approved creatives are delivered, printed, installed and/or published as required.
• Maintain an organised repository of marketing assets, brand collaterals and campaign material.

Media, Influencer &Creator Relations

• Assist in building and maintaining relationships with journalists, editors, influencers and content creators in the city.
• Support media visits, influencer collaborations, content shoots and other brand partnerships.
• Maintain an updated database of relevant media and creator contacts.
• Identify relevant opportunities for collaborations that can strengthen the hotel's visibility and positioning.
• Coordinate with internal teams to ensure smooth execution of media and creator engagements.

Digital & OnlinePresence

• Regularly monitor the hotel's website to ensure that room, dining, offers, events, contact information and other relevant content is accurate and up to date.
• Track the hotel's presence across OTA platforms and ensure that descriptions, imagery, and other information are updated as required.
• Monitor food aggregator and dining platforms to ensure restaurant listings, menus, timings, and imagery are accurate and current.
• Identify gaps or inconsistencies across digital touchpoints and coordinate with relevant teams/agencies to resolve them.

Social Media &Analytics

• Work closely with the social media agency to track and monitor the hotel's social media performance.
• Maintain a regular track of key metrics including reach, engagement, follower growth, impressions, content performance and other relevant KPIs.
• Highlight key observations and trends and contribute ideas for improving the hotel's social media presence, content mix and audience engagement.
• Monitor competitor hotels and relevant hospitality brands to identify emerging content trends, campaigns and opportunities.

Reporting &Documentation

• Prepare monthly internal reports covering campaigns, media coverage, partnerships, events and other departmental activities.

Candidate Profile

• 12 years of experience in Marketing Communications, preferably within hospitality, lifestyle, luxury, FMCG, media or a related industry.
• Strong organizational and project coordination skills.
• Excellent written and verbal communication skills.
• Basic know-how of Meta ads and social media management.
• Comfortable managing multiple vendors, agencies and internal stakeholders simultaneously.
• Strong attention to detail and ability to follow through on tasks and deadlines.
• Basic understanding of digital marketing and analytics.
• Basic understanding of graphic design, video editing for short form content and reels.
• Proficiency in MS Office / Google Workspace; familiarity with reporting and presentation tools is preferred.
• Ability to analyse basic performance data and translate it into actionable observations.
• A proactive, solution-oriented approach with the ability to work independently as well as within a team.
• An interest in hospitality, food & beverage, travel, lifestyle and contemporary culture would be an advantage.

What Were Looking For


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