MUMBAI · FULLTIME
Associate
Emcure Pharmaceuticals
Mumbai · onsite · Posted 44d ago
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Undisclosed0–8 yrsfulltimeMumbai
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Section · 01
About this role
1. Financial
Hold responsibility for carrying out the entire campaign and other activities within the brand marketing budget.
To Increase Market, share for ensuring profit.
Allocation of the Budget as per the promotional requirement.
Indexing of the target as per the market requirement.
State wise allocation of the target.
2. Operational
Prepare Brand Wise Quarterly Visual Aid.
Brief to Art department on the visual aid design.
Evaluation and selection of draft concept out of 3-4 design options submitted by Art dept.
Quarterly communication of Visual Aid to the field force through cycle meetings.
Prepare business plan (quarterly) booklet for field which includes the explanation and detailing talk of the visual aid and inputs.
Periodical circulars about brands achievement, market trends etc to keep the field sales team abreast of the current information and motivate them to promote the brands.
Conduct Quarterly briefing sessions of 0.5 1day in each zone to ABMs on brand communication/ inputs.
Monthly planned visit to field for review meetings to further reinforce brand communication.
Preparation of Promotional Material; i.e. LBL, Inputs etc on a timely basis for effective marketing.
Preparation of promotional budget brand wise and promotional mode wise.
Plan for quarterly inputs.
Allocate inputs geography wise.
Coordinate with vendor and logistics department to ensure timely dispatch to the field as per allocation.
Round wise sample allocation to all BOs as per the plan.
Continuous monitoring of the planned activities and reorganization of promoted initiatives to save on cost.
New Product Launch
Identify potential of New Product Launch or line extension launch in the assigned therapy by studying:
a. CMARC trends
b. Doctor feedback in joint work/ CME/ conferences
c. Field managers feedback
Analyze market potential for the identified new product through historical CMARC
Conduct primary research with the help of market research for identifying the right patient segment, right launch volume and right price.
Coordinate with packaging, FRD for product features finalization.
Prepare sales projection, sampling plan for at least 6 months 1 year from launch.
Prepare stock allocation and ensure proper distribution in all geographies.
Finalize promotional activities, input plan, Visual Aid etc and work towards a launch as per the agreed timelines.
Ensure regional launch meetings for the new product.
3. Customer
Coordination with the cross functional departments like Arts, Accounts, IT, Commercial, Logistics, Medical Services, MIS Training
Act as point of first reference for all product related enquiries and work collaboratively with colleagues in Clinical Research, medical services and Regulatory to address any issues that may arise.
Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
Field Work
Have to work minimum 7-8 days/ month with BOs in field to understand the current market trends and the brand performance/ feedback from doctors.
4. Learning Innovation
Responsible for providing the sales team with the necessary technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product training, and relevant clinical papers.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Section · 02
Skills
IndexingBrand CommunicationMarket ResearchCampaignAbmProduct Launchmedical servicestherapyBrand MarketingSamplingMarket TrendsBOLogisticsFinalizationResearchField SalesSalesmarketingdispatchProduct Training
Section · Company
About Emcure Pharmaceuticals
Emcure Pharmaceuticals
Pharma
6.7k+
employees
1983
43 years old
Pune, Maharashtra
India
₹6.7L PA avg
Avg at Emcure Pharmaceuticals
About
Emcure Pharmaceuticals is driven by the purpose to develop, manufacture and market a broad range of pharmaceutical products globally.
Industries
PharmaMedia & Entertainment / Publishing
Employee ratings
10 reviews
3.7/ 5
Culture
3.0
Career growth
2.6
Work-life
2.6
Employees rate it well for
Overall Company37Compensation & Benefits35
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