Associate Vice President - Marketing & Communications

Company Description Nytarra is India's first clean home and car fragrance brand, with products for every space in your home and car. It is the only brand in its segment that combines science with scent, creating great fragrances in superior, toxin-free formulations. Featured on Shark Tank India, Nytarra is trusted by 5 lakh+ customers.

Role Description The Associate Vice President – Marketing & Communications is a full-time, on-site role based in Noida. This role leads the development and execution of integrated marketing and communication strategies to build brand awareness, drive customer engagement, and support revenue goals. Day-to-day responsibilities include overseeing market planning, guiding market research initiatives, managing brand positioning, and coordinating digital, offline, and experiential campaigns. The role also involves supervising public relations activities, managing external agencies and partners, ensuring consistent brand messaging across channels, and collaborating closely with product, sales, and leadership teams. The AVP will mentor a growing marketing team, set measurable performance targets, and regularly analyze campaign results to refine strategy and optimize spend.

Qualifications

• Strong proficiency in Market Planning and Marketing Management to design and implement comprehensive marketing roadmaps.
• Experience in Market Research to gather insights, assess customer needs, and evaluate competitive and category trends.
• Demonstrated skills in Marketing to drive brand awareness, customer acquisition, and retention across multiple channels.
• Capability in Public Relations to manage media outreach, brand storytelling, and reputation-building initiatives.
• Proven leadership experience in senior marketing roles, preferably in consumer products, lifestyle, or D2C brands.
• Ability to develop and execute integrated digital and offline campaigns, with strong familiarity with social media and content marketing.
• Excellent written and verbal communication skills, with a focus on clear, inclusive, and brand-aligned messaging.
• Strong analytical and problem-solving skills, including comfort with marketing metrics, dashboards, and performance optimization.
• Experience collaborating cross-functionally with product, sales, and operations teams to align marketing with business objectives.
• Relevant academic background in Marketing, Communications, Business, or a related field; advanced degrees or certifications are an advantage.