Associate Student Counsel

Job Purpose

The role serves as a critical support function in the pre-sales process by assisting Authorized Enrollment Partners (AEPs) through effective student counseling and administrative coordination. The incumbent is responsible for enabling the sales team s effectiveness by providing timely information, guiding prospective students through program details, and ensuring smooth execution of key enrollment and service-related strategies.

Requirements- Skills & Competencies

• Strong communication and interpersonal skills
• Counseling and problem-solving abilities
• Stakeholder management and coordination
• Proficiency in CRM tools (Salesforce preferred), MS Office Suite
• Attention to detail, process orientation, and multitasking
• Ability to work independently and as part of a team
• High customer-centric approach with time management skills

Requirements- Education & work experience

• Graduate/Postgraduate in any discipline.
• Relevant experience of at least 5-7 years of work experience in student counseling, education sales/support, or AEP/partner management.
• Familiarity with distance/online education processes will be an added advantage.

Key Responsibilities

AEP Coordination & Sales Enablement

• Act as the primary point of contact for all AEPs and support them in student engagement activities.

• Counsel prospective students on program offerings and admission requirements.

• Provide ongoing product and process training to AEP counsellors to ensure accurate representation of programs and services.

• Audit AEP processes including monitoring call quality and compliance.

• Coordinate and resolve AEP and student queries related to admissions, documentation, and escalated cases.

• Assist AEPs with lead nurturing and ensure timely follow-up and conversion support.

• Maintain up-to-date knowledge of institutional policies, academic guidelines, and admission protocols.

Lead Management

• Allocate leads to AEPs based on predefined allocation criteria in coordination with Territory and Area Managers.

• Ensure adherence to service level expectations, including maintaining a lead response TAT of 20 minutes.

• Manage walk-in enquiries and provide direct counseling support at Learning Centers.

• Follow up on unresolved leads and ensure conversion pipeline is monitored effectively.

MIS & Reports

• Maintain and analyze lead and admissions data in Salesforce CRM.
• Track student inquiries, generate MIS reports, and highlight trends and performance metrics for internal review.
• Monitor follow-ups and resolution timelines to ensure process efficiency and lead tracking accuracy.

Stakeholder Collaboration

• Liaise with internal departments (Academics, Operations, Marketing, IT, etc. ) to address cross-functional issues impacting student onboarding or AEP engagement.
• Support institutional initiatives, process improvements, and compliance measures through regular collaboration.