Associate- Social Media Marketing

About LIFECRAFT4U

LIFECRAFT4U is an experiential learning and lifestyle platform that enables people to explore their interests, develop skills, improve well-being, and connect with communities through programs, workshops, events, and expert-led experiences across Yoga, Fitness, Music, Astrology, Creativity, and Personal Development.

Role Overview

We are looking for a creative, proactive, and hands-on Social Media Marketing Associate to build our digital presence, grow an engaged community, promote our programs, and convert audience interest into enquiries and bookings.

Key Responsibilities

• Plan and execute social media calendars across Instagram, Facebook, LinkedIn, and YouTube.
• Create engaging reels, posts, stories, carousels, captions, and promotional creatives using tools such as Canva and basic video-editing applications.
• Develop creative content ideas around our programs, instructors, workshops, events, and festivals.
• Coordinate with instructors, creators, and internal teams to generate authentic content and testimonials.
• Identify social media trends and opportunities to improve reach, engagement, and brand visibility.
• Support digital campaigns, influencer collaborations, and paid promotions.
• Engage with followers and relevant communities to build brand awareness and audience participation.
• Track performance metrics and contribute to generating enquiries, registrations, and program bookings.

Skills & Qualifications

• Graduate in Marketing, Mass Communication, Digital Marketing, or a related field.
• Strong communication, writing, and creative skills.
• Practical understanding of Instagram and other social media platforms.
• Familiarity with Canva, reels, and basic video editing.
• Ability to manage multiple tasks independently and meet deadlines.
• Interest in wellness, fitness, music, astrology, creativity, and community-driven platforms.

What We Are Looking For

Someone who can think creatively, create content, execute consistently, and measure results. We value initiative, ownership, and a willingness to experiment over formal qualifications alone.

Join LIFECRAFT4U and help people discover more, learn more, and step into more possibilities.

LIFECRAFT4U – Step Into More

Qualifications

• Candidates should possess skills in Social Media Marketing and Digital Marketing to plan, execute, and optimize campaigns across platforms.
• Candidates should possess skills in Social Media Content Creation and Marketing to develop compelling, brand-aligned posts and campaigns.
• Candidates should possess strong Communication skills to engage effectively with online communities and collaborate with internal teams.
• Relevant experience managing brand social media accounts, including analytics, reporting, and audience engagement, organizing and managing events
• A background in marketing, communications, or a related field, along with familiarity with social media management tools, will be an advantage.
• Ability to work on-site in Gurugram, manage multiple tasks, and demonstrate sensitivity to diverse audiences is preferred.

Company: LIFECRAFT Solutions LLP

Brand: LIFECRAFT4U – Step Into More

Location: Sector 67, Gurgaon: Full Time, work from office

Experience: 1–3 years

CTC: 3,00,000 – 4,00,000 per annum