Associate Sales Manager

About The Media Ant

The Media Ant is a 14-year-old platform for media discovery, planning, and execution of marketing campaigns. We aim to disrupt the traditional process of executing ad campaigns through a physical media agency and replace it with a self-serve advertising platform.

We have built our in house AI tool called Ant10 to make media planning efficient and is powered by our learnings and data of the last 14 years containing over 10,000 marketing campaigns with over 3000+ unique brands. So far the result from this tool has been more efficient and useful compared to other generic AI tools. As the AI evolves, we at TheMediaAnt are using it to our advantage and continue with the vision of Empowering All to Advertise.

This platform will empower any advertiser, irrespective of their budget and level of marketing understanding, to go ahead and launch a campaign.

Please visit our website (www.TheMediaAnt.com) to learn more.

Job Description

TheMediaAnt currently has three offices in Bangalore, Mumbai and Delhi. Bangalore being the headquarters. The teams in Mumbai and Delhi are largely client facing teams handling large and key accounts with over 1Cr of annual marketing spends.

Your key focus on daily basis would be to drive sales, fostering relationships with clients through a solution-driven approach, and working towards achieving the goals taken. You will be instrumental in expanding the customer base in the mid-market segment while fostering a culture of excellence within the team.

Day-to-Day Work

Sales strategy and Pipe Line building

• Convert the inbound leads to clients
• Online research and other forms of research to identify potential advertisers
• Work towards retaining existing clients and expanding the share of wallet
• Understand client requirements and provide data-led media planning approaches and solutions
• Manage a pipeline ensuring consistent and measurable growth toward meeting the revenue target
• Collaborate with internal teams to understand current trends, offers, and best practices which can then be shared with existing and potential clients

Campaign Management

• Work with cross-functional teams to ensure smooth execution of the marketing campaigns for you and your team 
• Reporting and collecting feedback from the customers
• Follow up and take accountability for collection from the respective client

Relationship Management

• Maintain a working relationship with the Key Accounts
• Work closely with the central team on process adoption, audit, and improvement areas

Must-Have: 

• 2-4 years of experience in Sales or Business Development specifically catering to mid and small size companies and onboarding new clients (B2B segment)
• Experience in actively managing a sales funnel
• Experience in handling /managing at least 8-10 accounts at any given time
• Analytical skill - understanding data & dashboards; adept at Excel/Google Sheets

Good to Have: 

• Has experience with Media selling
• Ability to collaborate with cross-functional teams to provide the right solution to customers and support the team in getting things done

Soft Skills required

• Good at communication: Good verbal and written communication skills
• Collaboration and Relationship Building: Ability to collaborate across departments internally and build strong, lasting relationships with external partners.
• Analytical Skills: Good with numbers and a working knowledge of Excel

Education: MBA or similar Degree

Location: Mumbai (Andheri East)

Position: Associate Manager