Associate Product Manager

About AiSensy AiSensy is a WhatsApp-based Engagement and Marketing Platform that enables businesses to drive customer engagement, retention, and revenue growth through WhatsApp. Trusted by over

210,000+ businesses , AiSensy facilitates

800+ crore WhatsApp messages annually between businesses and their customers. The platform powers billions of customer interactions every year and continues to scale rapidly. Leading brands including

Adani Group, Delhi Transport Corporation, Godrej Group, Aditya Birla Hindalco, Wipro, Asian Paints, Vivo, Physics Wallah, India Today Group, Yakult, Skullcandy, and Cosco trust AiSensy to grow their business through WhatsApp. Businesses using AiSensy generate

25%–80% of their revenue through WhatsApp-powered customer engagement and marketing. AiSensy is a mission-driven, high-growth startup backed by

Marsshot.vc, Bluelotus.vc, and 50+ angel investors .

Role Overview We're looking for an execution-focused

Associate Product Manager (APM) with

3–5 years of experience to help build products that solve real customer problems and create measurable business impact. As an APM, you'll work closely with Product Leadership, Engineering, Design, Customer Success, Sales, Marketing, and Support teams to own product features from discovery through launch. You'll translate customer insights into scalable product solutions, drive product execution, and continuously improve user experience through data-driven decision-making. If you're passionate about building SaaS products, solving complex business problems, and working in a fast-paced startup environment, we'd love to meet you.

Key Responsibilities Product Discovery & Customer Research

• Understand customer pain points through customer interviews, support tickets, sales feedback, product analytics, and market research.
• Conduct competitor analysis and identify opportunities to improve the product.
• Translate customer and business requirements into actionable product features.
• Validate product ideas using customer feedback and data.

Product Planning & Execution

• Own assigned product features and modules from discovery through successful launch.
• Write detailed Product Requirement Documents (PRDs), user stories, acceptance criteria, workflows, release notes, and product documentation.
• Collaborate closely with UX/UI Designers to create intuitive, scalable, and customer-centric experiences.
• Work with Engineering teams throughout sprint planning, backlog grooming, development, QA, and release cycles.
• Prioritize features, bug fixes, and product enhancements based on customer impact, business value, and engineering effort.
• Ensure timely delivery of product initiatives while maintaining quality.

Product Analytics

• Track and analyze key product metrics including activation, adoption, engagement, retention, funnel conversion, feature usage, and customer satisfaction.
• Identify user behavior patterns, friction points, and opportunities for product improvements.
• Measure post-launch success and continuously iterate based on customer feedback and product performance.

Cross-Functional Collaboration

• Partner with Engineering, Design, Sales, Customer Success, Marketing, and Support teams throughout the product lifecycle.
• Support product launches by preparing release notes, product documentation, FAQs, and internal enablement materials.
• Ensure smooth communication and alignment across all stakeholders.

Product Quality

• Participate in feature validation, QA, usability testing, and user acceptance testing.
• Ensure product quality, usability, and customer experience meet high standards.
• Identify edge cases and continuously improve existing product workflows.

Required Qualifications

• Bachelor's degree in Engineering, Computer Science, Information Technology, Business, or a related field.
• 3–5 years of experience in Product Management, Product Operations, Business Analysis, or Technical Product roles within a software product company.
• Experience owning product features from requirement gathering through launch.
• Strong experience writing PRDs, user stories, acceptance criteria, workflows, and functional documentation.
• Good understanding of SaaS products, APIs, webhooks, integrations, customer journeys, and software development lifecycles.
• Strong analytical and problem-solving skills with a customer-first mindset.
• Hands-on experience with

Jira, Notion, Figma, Confluence, Linear , or similar tools.

• Familiarity with product analytics tools such as

Mixpanel, Amplitude, GA4, Metabase , or equivalent platforms.

• Basic understanding of APIs, databases, integrations, and system architecture.
• Excellent communication, stakeholder management, and collaboration skills.
• Comfortable working in a high-growth startup environment.

Preferred Qualifications

• Experience building

B2B SaaS, MarTech, CRM, Customer Engagement, AI, Automation, or Messaging Platform products.

• Exposure to

WhatsApp Business API , Chatbots, Conversational AI, Marketing Automation, or Workflow Automation platforms.

• Basic SQL knowledge and experience working with product data.
• Experience working directly with customers to gather product insights and validate solutions.

What We're Looking For

• Customer-first mindset with strong product intuition.
• Excellent execution and problem-solving skills.
• Strong ownership with attention to detail.
• Analytical and data-driven decision-making ability.
• Outstanding communication and stakeholder management skills.
• Curious, proactive, and eager to learn.
• Passion for building products that scale.

Why Join AiSensy?

• Build products used by

210,000+ businesses across industries.

• Work directly with experienced Product Leaders, Engineers, and Founders.
• Own meaningful product features that impact millions of customer interactions.
• Be part of one of India's fastest-growing WhatsApp-first SaaS companies.
• High ownership, rapid learning, and outstanding career growth opportunities.