Associate Performance Marketer
Seventh Triangle Consulting · Noida · onsite · Posted 2d ago
About a minute. You'll make an account on the way through.
About this role
- Create media plans: channel mix, budget allocation, funnel split (TOFU/MOFU/BOFU), forecasting of spends, ROAS, CPA and revenue targets
- Plan, launch and optimise campaigns on Meta Ads and Google Ads (Search, Shopping, PMax, Demand Gen, YouTube)
- Diagnose performance drops with a structured approach: tracking, feed, budget and bid changes, creative fatigue, audience saturation, auction and seasonality
- Build and manage audiences across Google Ads, Meta Ads and GA4 (custom, lookalike, remarketing, customer match, predictive)
- Manage Google Merchant Center: feed setup, disapprovals, product data optimisation
- Implement and audit tracking: Meta Pixel and Conversions API, Google Ads conversion tracking, enhanced conversions
- Troubleshoot campaign, tracking and account issues end to end
- Use AI tools to speed up ad copy and creative ideation, audience research, reporting and performance analysis, with human review on every output
- Deliver actionable reporting and insights to clients and internal teams
- Proven expertise in building media plans and budget phasing for D2C brands, including sale and seasonal periods
- Detailed, hands-on knowledge of Meta Ads and Google Ads, including all features and functionality
- Strong Meta Pixel, CAPI and Google Ads conversion tracking knowledge
- Deep understanding of GA4: events, conversions, attribution, explorations, audiences
- Working knowledge of Google Tag Manager (tags, triggers, variables, data layer)
- Hands-on Google Merchant Center experience
- Working knowledge of AI-driven features in ad platforms (Advantage+, PMax, Demand Gen, AI Max for Search) and when to use or override automation
- Comfort using AI tools (ChatGPT, Claude, Gemini) for analysis, creative briefs and reporting automation
- Strong analytical thinking, with comfort in ROAS, CPA, AOV, CAC and funnel metrics
- Expertise in Shopify Analytics and reports
- Exposure to CRO collaboration with UI/UX and Tech teams
- Exposure to AI creative tools and basic automation (Looker Studio, Sheets/Apps Script, n8n or similar)
This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
About Seventh Triangle Consulting
Seventh Triangle Consulting
IT Services & Consulting
51-200
employees
2018
8 years old
Noida, Uttar Pradesh
India
₹5.7L PA avg
Avg at Seventh Triangle Consulting
About
Seventh Triangle is a Direct to Consumer focussed Marketing and Technology integrated Agency. It was founded by professionals who have been successful Direct to Consumer entrepreneurs themselves and have scaled businesses from 0 to 1 and 1 to 10.
Seventh Triangle helps Direct to Consumer businesses in four service stacks which are Marketing (Performance & Retention), Technology (Store Launch and Management), UI & UX and Data Analytics (Management Dashboards).
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Career growth
2.8
Work-life
3.1
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