Associate Marketing Manager - Infosys Cloud and Infrastructure Services

Associate Marketing Manager – Infosys Cloud and Infrastructure Services

Location – Bangalore

We are seeking a highly motivated and data-driven marketing professional to support the growth and visibility of Infosys Cloud and Infrastructure Services through integrated marketing programs, thought leadership, digital outreach, analyst engagement, content marketing, internal communications, and reporting. The role requires a blend of strategic thinking, execution excellence, analytics, and cross-functional collaboration to drive awareness, engagement, and business impact across global markets.

Roles and Responsibilities -

1. Content Development

• Support the creation and articulation of compelling value propositions, messaging frameworks, and go-to-market narratives.
• Drive content readiness for major campaigns and strategic initiatives.
• Coordinate with business leaders, SMEs, design teams, and corporate marketing stakeholders to develop, review, publish and amplify marketing content – landing pages, flyers, videos, articles, whitepapers, point-of-view documents, case studies, etc.
• Ensure all content aligns with Infosys brand guidelines and messaging standards.

2. Campaign Management & Digital Marketing

• Plan and execute integrated marketing campaigns across digital and offline channels, including email, social media, webinars, thought leadership, events, and demand generation initiatives.
• Drive always-on digital marketing programs to improve visibility, engagement, and lead generation.
• Partner with internal and external stakeholders to execute account-based marketing (ABM) and strategic outreach programs.

3. Marketing Analytics, Dashboarding & Insights

• Maintain dashboards and develop reports that measure marketing effectiveness across awareness, engagement, influence, and demand generation metrics.
• Consolidate data from CRM, web analytics, social platforms, event platforms, analyst relations, media relations, and campaign tools.
• Analyze campaign performance, identify trends, and provide actionable recommendations for improving ROI and business outcomes.
• Track key KPIs, including digital engagement, pipeline influence, share of voice, analyst recognition, media impact, and marketing-attributed opportunities.

4. Brand Building & Market Visibility

• Support programs that enhance Infosys Cloud and Infrastructure Services brand awareness through thought leadership, analyst relations, media engagement, customer advocacy, and social amplification.
• Assist in planning and executing internal and external awareness campaigns.
• Monitor market trends, brand performance, and competitive positioning to identify opportunities for differentiation.

5. Event Marketing & Program Management

• Manage end-to-end execution of Infosys presence at industry events, partner events, webinars, executive forums, roundtables, and customer engagements.
• Coordinate event logistics, speaker management, content development, creative assets, communications, and reporting.
• Partner with sales and business teams to maximize event outcomes and pipeline impact.
• Track deliverables, stakeholder actions, and post-event performance metrics.

Requirements & Expectations –

• Marketeer with knowledge of a wide range of marketing activities & initiatives – online & offline, with hands on experience on some of these
• The candidate is expected to understand and pick up on internal processes and ensure all initiatives are in adherence
• Be adept at cross units & function collaboration
• Knowledge on and experience supporting Cloud and Infrastructure Services, Partner ecosystem experience is preferred
• Master's degree and an analytical bent of mind
• Strong Powerpoint and Excel skills, knowledge on use of creative software
• Marketing background
• Strong written and verbal communication skills