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    Job · 18968774

    Shalina Healthcare logo

    Associate Manager or Manager - Marketing (DRC South, Pharma)

    Shalina Healthcare · Not specified · onsite · Posted 29d ago

    Undisclosed5–8 yrsfulltimeSourced fromNaukri

    About a minute. You'll make an account on the way through.

    About this role

    What you become a part of:


    The successful candidate will be responsible for driving the execution of regional marketing strategy, brand positioning and promotional plans for DRC South, working closely with the field sales force and cross-functional teams to strengthen brand performance, improve execution and contribute to market share and revenue growth.

    This is a hands-on, field-oriented role requiring strong understanding of the local market, customers, competitors and commercial realities, with the ability to translate market insights into practical marketing and sales actions.


    What to expect:


    1. Regional Marketing & Brand Execution

    • Execute regional marketing, brand and promotional plans in line with business objectives.
    • Monitor campaign effectiveness through regular field visits and recommend improvements based on market, competitor and customer insights.
    • Support pricing, promotional mix and brand positioning decisions in collaboration with Sales and other stakeholders.

    2. Market Intelligence & Performance

    • Gather market intelligence on competitors, pricing, promotions, new launches and customer needs.
    • Analyse primary/secondary sales and regional business performance, providing actionable insights through monthly dashboards.
    • Identify opportunities, risks and corrective actions to improve regional performance.

    3. Field Force & Customer Engagement

    • Work closely with the field sales force and KAMs to strengthen execution and support key customer and institutional opportunities.
    • Engage KOLs, key customers and field teams to gather market feedback and assess promotional effectiveness.
    • Conduct product/scientific training programs to strengthen field-force capability.

    4. Business & Cross-Functional Support

    • Develop liquidation plans for excess and short-expiry stock and align marketing actions with product availability.
    • Collaborate with Supply Chain, Manufacturing, Regulatory and other functions to address market requirements and support business continuity.

    Essential qualifications, experience & skills:


    • Bachelors degree in Pharmacy/ Life Sciences or a related discipline; Masters degree in Marketing or Business Management preferred.
    • 58 years of progressive experience in driving regional marketing strategy within a multi-country, matrix pharmaceutical company.
    • Experience in driving marketing execution and commercial performance across multiple markets or regions, preferably within a matrix organization.
    • Strong understanding of pharmaceutical marketing, field-force engagement, customer dynamics and market intelligence.
    • Experience working closely with Sales and cross-functional teams to translate marketing strategy into market-level execution.
    • Strong analytical, communication, stakeholder management and decision-making skills.
    • High level of independence, resilience and ownership, with the ability to operate effectively in a dynamic market environment.
    • Prior experience in Africa or other frontier/emerging markets will be a strong advantage.

    Why Join Us?


    • Be part of a fast-growing, mission-led organization transforming healthcare access in Africa.
    • Work alongside passionate teams with deep expertise and purpose.
    • Gain exposure to cross-cultural operations, strategic growth projects and innovation opportunities.

    Application:


    If this role is of interest to you, please upload a recent copy of your CV and a member of the Talent Acquisition team will be in touch. We believe that equal opportunities mean inclusion, diversity and fair treatment for all.

    Sourced from naukri

    Skills

    Market ResearchBrand MarketingBrand ManagementPromotional CampaignsMarketing Campaigns

    About Shalina Healthcare

    Shalina Healthcare logo

    Shalina Healthcare

    Pharma

    500

    employees

    1984

    42 years old

    Mumbai, Maharashtra

    India

    ₹8.9L PA avg

    Avg at Shalina Healthcare

    About

    Shalina Healthcare is a market leader in making quality healthcare products & services affordable and available across Africa. We achieve this by sourcing from WHO-approved production facilities in In

    Industries

    PharmaBiotech & Life sciences

    Employee ratings

    10 reviews

    3.4/ 5

    Culture

    2.7

    Career growth

    2.6

    Work-life

    2.8

    Employees rate it well for

    Work-Life Balance34Overall Company34

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    Associate Manager or Manager - Marketing (DRC South, Pharma) · waiting for your command