Associate Manager or Manager - Brand Management

Role Overview

We are looking for a Brand Associate Manager or Manager who combines strong brand management fundamentals with a deep understanding of retail and category management. The candidate should be highly analytical, commercially driven, and comfortable working across sales, Inventory, trade planning, and brand growth initiatives. The role requires strong business acumen and the ability to convert data and market insights into actionable business decisions.

Key Responsibilities

1. Brand & Business Management

• Support the overall brand strategy and execution across offline retail.
• Drive sales, productivity, distribution, and growth targets for the assigned brands.
• Track business performance and identify opportunities to improve sales and profitability.
• Work closely with internal teams and brand partners to deliver business objectives.

2. Retail Management

• Develop a strong understanding of offline retail dynamics, store productivity, assortment, and distribution.
• Analyse store-level performance and identify opportunities for growth.
• Work with retail and operations teams to improve brand visibility, productivity, and execution.
• Monitor new store launches, distribution expansion, and store-level performance.

3. Stock & Inventory Management

• Analyse stock levels, sell-through, stock cover, ageing, and inventory productivity.
• Identify stock gaps, excess inventory, slow-moving SKUs, and replenishment requirements.
• Coordinate with supply chain and brand teams to maintain healthy inventory levels.
• Ensure stock availability across key stores while minimising inventory risks.

4. Trade marketing

• Work on brand marketing calendars.
• Develop a strong understanding of promotional mechanics, discounts, markdowns, and their impact on business.
• Analyse promotional performance and ROI to evaluate effectiveness.
• Support planning and execution of brand offers and promotional campaigns.
• Understand the impact of discounts and commercial investments on sales and profitability.

5. Business Analytics & Insights

• Prepare regular business reviews covering sales, growth, productivity, stock, and distribution.
• Track KPIs and identify key business trends and opportunities.
• Use data to provide actionable recommendations to improve business performance.
• Demonstrate strong numerical ability and commercial understanding.

6. Stakeholder Management

• Work closely with Brand, Supply Chain, Retail Operations, Finance, Marketing, and other internal teams.
• Coordinate with external brand partners to drive business plans and execution.
• Build strong working relationships and ensure timely closure of business priorities.