Associate Manager - Media Planning & Buying - Print

As a Manager in the Media Buying & Planning team, you will play a pivotal role in negotiating optimal rates with vendors, meticulous planning, strategic thinking ensuring flawless execution of media campaigns, and identifying new opportunities. This role requires a proactive approach in bridging the gap between clients and
media vendors, achieving monthly targets, and evaluating program results for optimization.

Day-to-Day Work:
Day-to-day work and responsibilities include but are not limited to:
1. Campaign Planning and Strategy:
- Collaborate with the Account Management team to understand campaign objectives, target audience, and key messaging.
- Develop comprehensive Print media strategies aligned with overarching marketing goals.
- Conduct market research to identify optimal print media opportunities and locations for maximum reach and impact.
- Determine budget allocation for different print media channels and locations.

2. Media Buying and Negotiation:
- Identify and negotiate with print media vendors to secure the best rates and placements.
- Utilize negotiation skills to secure advantageous media deals while adhering to budget constraints.
- Develop strong relationships with print media vendors to leverage future opportunities.
- Establish and maintain strong relationships with vendors to secure the best rates and add value to client campaigns.

3. Campaign Execution and Management:
- Coordinate the end-to-end execution of print media campaigns, ensuring adherence to timelines and quality standards.

Must Have:
1. Proficiency in managing multiple projects simultaneously including external projects, while consistently meeting tight deadlines in a dynamic and fast-paced environment.
2. Exceptional communication and negotiation skills.
3. Possesses a proven track record of successfully negotiating with vendors in previous roles.
4. Comfortable using Excel & PowerPoint.

Good to Have:
1. Prior Knowledge of Advertising Industry (Print Media In specific)