Associate Manager, Marketing
Brillio · Bengaluru · onsite · Posted 37d ago
Undisclosed5–10 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Associate Manager, Marketing
Primary Skills
- Brand Marketing, Product Marketing and Branding, Market & Competitive Analysis
Job requirements
- Experience Range: With at least 5 years of experience in technology marketing, including significant exposure to services marketing and analyst relations within the IT industry Key Responsibilities: 1. Develop and execute a comprehensive services marketing strategy aligned with organizational business objectives 2. Analyze market trends, customer needs, and competitive intelligence to inform marketing initiatives and identify growth opportunities 3. Define and communicate the value proposition for technology services, ensuring messaging is tailored to target audiences 4. Design and launch omnichannel marketing campaigns with strategic messaging to drive lead generation and conversion rates 5. Produce high-impact marketing content, including brochures, website pages, case studies, and ebooks, targeting specific audience segments 6. Establish and maintain an analyst engagement calendar, fostering relationships with industry analysts 7. Lead analyst Requests for Information (RFIs) and secure prominent placement in vendor assessment reports 8. Coordinate with business leadership and subject matter experts to ensure effective campaign execution, monitoring, and performance measurement Required Skills: 1. Market and competitive analysis for technology services 2. Brand positioning and messaging for IT solutions 3. Omnichannel campaign design and execution 4. Content development for digital and print marketing assets 5. Analyst relations management, including RFIs and vendor assessments 6. Marketing automation platform proficiency (e.g., HubSpot, Marketo) 7. CRM tool expertise (e.g., Salesforce) 8. Website content management systems (e.g., WordPress, Drupal) 9. Utilization of industry research to inform marketing strategy Preferred Skills: 1. B2B technology services marketing experience 2. Digital analytics and performance measurement tools (e.g., Google Analytics, Tableau) 3. Knowledge of emerging technology trends in IT services 4. Certification in marketing analytics or digital marketing (e.g., Google Analytics Certification, HubSpot Marketing Certification) 5. Experience leading cross-functional teams for campaign delivery Desired Qualifications: 1. Master s degree in Marketing, Business Administration, or Information Technology 2. Relevant certification such as Google Analytics Certification, HubSpot Marketing Certification, or Certified Marketing Professional (CMP)
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
crmContent ManagementCompetitive AnalysisCompetitive intelligenceAnalyticsMarketing StrategyBrand PositioningDigital MarketingProduct MarketingRecruitment
About Brillio
Brillio
IT Services & Consulting
3.7k+
employees
2014
12 years old
Dallas, US state of Texas
CU
About
Brillio offers comprehensive digital transformation services, focusing on customer experience, AI, and product engineering to drive business innovation.
Industries
IT Services & ConsultingAnalytics & KPO
Employee ratings
1,318 reviews
3.4/ 5
Culture
3.2
Career growth
2.8
Work-life
3.4
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