Associate Manager- Ecommerce

Key Responsibilities

• Budgetary Control: Manage multi-crore monthly budgets across performance marketing, and platform promotions

• Portfolio Strategy: Define the channel-specific product mix. Decide which "hero" products (e.g., Whisky Smoke, Beard Oils) lead on marketplaces

• Performance Marketing Strategy: Oversee the PPC/AMS strategy. Move beyond execution to "Portfolio ROAS" management, balancing brand-building spends with high-intent conversion ads.

• Product Innovation: Identify "White Spaces" by analyzing search trends and competitor gaps. Provide data-backed inputs to the R&D/NPD teams for new launches (e.g., trimmers, premium fragrances).

• Inventory Governance: Work with the Supply Chain and Demand Planning teams to ensure 98%+ fill rates. Prevent OOS (Out of Stock)

• Regional Disposition: Lead the strategy for Pan-India inventory placement (FBA/FBF/Regional Centers) to ensure "Next Day Delivery" for the urban Beardo consumer.

• Account management: Liaising with marketplace managers of Amazon, Flipkart for solving account issues, building relationships, aligning internal teams for success

• Operations and channel hygiene: Manage and oversee day-to-day operations of the E commerce platform (viz. Amazon, Flipkart, Myntra, Ajio, etc.) Cover all activities including listing, forecasting, marketing, supply chain, payments reconciliation

• Listing Hygiene: Audits on listing - competition, own products, keywords, providing deep insights and inputs on observations, driving interventions to completion to achieve goal

• Dashboarding: Shift from manual reporting to automated, real-time BI. Monitor health metrics: CAC, LTV, Retention Rate, AOV, and Contribution Margin 1 & 2.

• Competitor Intelligence: Proactively track competitor pricing and share-of-voice (SOV) to drive tactical interventions. Ideal Candidate Profile

• Experience: 3-5 years in eCommerce, preferably within Beauty/Personal Care (BPC) or FMCG.

• Platform Expertise: Deep knowledge of the Amazon/Flipkart

• Financial Acumen: Must understand the "Unit Economics" of eCommerceshipping costs, payment gateway fees, marketplace commissions, and return rates (RTO).