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    Job · 18292046

    Air India logo

    Associate Manager - Copy

    Air India · Gurugram · onsite · Posted 34d ago

    Not disclosed6–10 yrsfulltimeSourced fromFoundit

    About a minute. You'll make an account on the way through.

    About this role

    Are you a storyteller who can turn ideas into impactful campaigns, engaging social content, and compelling brand narratives We're looking for a Copywriter to join our Creative & Copy team and help shape how our brand connects with audiences across every touchpoint.

    What You'll Do

    Creative Concepting & Storytelling

    • Lead development of campaign concepts, brand narratives, and creative messaging frameworks.
    • Partner with designers, strategists, and creative teams to build integrated ideas across digital, social, print, video, and experiential platforms.
    • Craft compelling headlines, taglines, and campaign messaging that inspire action.
    • Bring bold creative thinking to ideation sessions and campaigns.

    Copywriting & Content Development

    • Write, edit, and adapt content across multiple formats, including:
    • Campaign and advertising copy
    • Social media content and platform-native storytelling
    • Website, blog, and editorial content
    • Email marketing and internal communications
    • Video scripts, storyboards, and voiceovers
    • Ensure consistency of brand voice while tailoring content to different audiences and platforms.
    • Apply SEO best practices where relevant.

    Collaboration & Creative Leadership

    • Work closely with designers, producers, social media teams, and business stakeholders.
    • Mentor junior writers and support their development.
    • Translate business objectives into compelling creative narratives.
    • Champion excellence in copy and brand storytelling across the organization.

    Quality & Innovation

    • Review and refine content for clarity, accuracy, and impact.
    • Maintain consistency in brand voice across channels.
    • Stay ahead of cultural trends, platform updates, and emerging storytelling formats.
    • Experiment with new approaches to content creation and audience engagement.

    What We're Looking For

    • Exceptional writing, editing, and storytelling skills across short- and long-form content.
    • Strong conceptual thinking and creative problem-solving ability.
    • Experience creating campaigns, social-first content, and editorial copy.
    • Ability to collaborate, influence, and communicate effectively with diverse stakeholders.
    • Deep understanding of digital platforms, audience behavior, and content trends.

    Qualifications & Experience

    • Bachelor's degree in English, Journalism, Communications, Marketing, Creative Writing, or a related field.
    • 6-10 years of copywriting experience in a creative agency or in-house content/creative team.
    • Strong portfolio demonstrating excellence across campaigns, social media, and long-form content.
    • Experience with SEO, content strategy, and performance-driven content is a plus.
    • Prior experience mentoring or guiding junior creatives preferred.

    Sourced from foundit

    Skills

    Brand StorytellingContent DevelopmentCopy WritingSEO best practicesvideo scriptsSocial Media ContentEditorial Content

    About Air India

    Air India logo

    Air India

    Aviation

    17.8k+

    employees

    1932

    94 years old

    Gurgaon / Gurugram, Haryana

    India

    ₹7.2L PA avg

    Avg at Air India

    About

    Air India operates an extensive international and domestic flight network, enhancing global connectivity and aiming for transformation into a world-class airline.

    Industries

    AviationAirlines / Aviation / Aerospace

    Employee ratings

    10 reviews

    3.5/ 5

    Culture

    2.7

    Career growth

    2.5

    Work-life

    3.0

    Employees rate it well for

    Job Security35Overall Company35

    Find them on

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    Associate Manager - Copy · waiting for your command