Associate Manager - Content Marketing

Creating content that resonates, engages and improves visibility across different touch points, languages, formats and platforms, capturing the interest of diverse audiences. Therefore, driving organic traffic. Generate demand by producing compelling content that attracts and converts prospects into loyal customers. Continuously measure and optimize the content, ensuring it meets visibility, engagement, and conversion goals. Drive meaningful interactions by creating content that encourages discussions and engagement throughout the buyers journey.

• Creating content that resonates, engages, and influences our presence across different digital touchpoints, languages, formats, and platforms, capturing the interest of diverse audiences. Therefore, driving visibility on LLMs and all other discovery platforms.
• Continuously measure and optimise the content to drive brand visibility, influence and engage to meet the conversion goals and outcomes.
• Good understanding of SEO, GEO and AEO practices to influence and drive visibility.
• Fundamental knowledge and understanding of B2B businesses and associated subjects/processes (accounting, inventory, etc.) is preferred

• Experience with digital platforms and analytical tools like WordPress, GA4, etc. is an added advantage.

• Create content that educates, informs, sells, and provides information across digital platforms.
• Drive (and challenge) the unified content marketing strategy (Content guidelines, Content streams, and Tone Style for those Content Streams) to drive organic and LLM discovery of content, commerce, user experience and other identified business goals.
• Conduct in-depth research on industry-related topics and customer needs to develop original content.
• Coordinate with internal teams and manage external teams to deliver the content deliverables to drive business goals.
• Measure, analyse and report on whats working and what isnt regarding Tallys content marketing efforts.