Associate Manager - Banquet Sales

Responsibilities

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Banquet Sales & Business Development

• Develop and execute sales strategies to maximize banquet, conference, wedding, and event revenues.
• Generate new business opportunities through corporate clients, event planners, wedding planners, travel partners, and other channels.
• Identify and pursue potential clients through networking, referrals, database marketing, and market visits.
• Conduct sales presentations, site inspections, and property tours for prospective clients.
• Negotiate pricing, contracts, and commercial terms while maintaining profitability.
  
  

Client Relationship Management

• Build and maintain long-term relationships with corporate accounts, event management companies, wedding planners, and key stakeholders.
• Act as the primary point of contact for clients throughout the event sales lifecycle.
• Ensure high levels of customer satisfaction through timely communication and service excellence.
• Address client concerns and coordinate with internal teams for effective resolution.
  
  

Event Planning & Coordination

• Coordinate with Operations, Banquet, Kitchen, Finance, and Facility teams to ensure smooth event execution.
• Monitor event requirements and ensure commitments made during the sales process are delivered effectively.
• Participate in pre-event planning meetings and post-event feedback reviews.
• Ensure successful execution of conferences, exhibitions, social events, weddings, and corporate gatherings.
  
  

Revenue & Performance Management

• Drive banquet revenue and achieve monthly, quarterly, and annual sales targets.
• Prepare sales forecasts, budget plans, and revenue reports.
• Analyze market trends, competitor activities, and customer requirements to identify growth opportunities.
• Optimize banquet space utilization and maximize revenue generation.
  
  

Market Intelligence & Business Growth

• Conduct market research to understand customer preferences and emerging event trends.
• Develop promotional campaigns in collaboration with the marketing team.
• Maintain and update CRM/database of clients and business opportunities.
• Represent the organization at industry events, trade fairs, and networking forums.
  
  

Reporting & Compliance

• Prepare MIS reports related to sales pipeline, conversions, revenue generation, and customer engagement.
• Ensure compliance with company policies, commercial approvals, and contractual requirements.
• Maintain accurate documentation of bookings, contracts, and client communications.
  
  

Qualifications

• Bachelor's Degree in Hospitality Management, Hotel Management, Business Administration, Marketing, or related field.
• MBA/PGDM in Marketing or Hospitality Management will be preferred.