Associate Manager - Banquet Sales

Purpose/Objective

The Lead - Banquet Sales will be responsible for driving banquet and event revenue through proactive business development, client relationship management, event sales, and strategic planning.
The role involves generating new business opportunities, managing corporate and social event bookings, achieving revenue targets, and ensuring a seamless customer experience from inquiry to event execution.

Key Responsibilities of Role

a { text-decoration: none; color: #464feb; } tr th, tr td { border: 1px solid #e6e6e6; } tr th { background-color: #f5f5f5; } Banquet Sales & Business Development - Develop and execute sales strategies to maximize banquet, conference, wedding, and event revenues.
- Generate new business opportunities through corporate clients, event planners, wedding planners, travel partners, and other channels.
- Identify and pursue potential clients through networking, referrals, database marketing, and market visits.
- Conduct sales presentations, site inspections, and property tours for prospective clients.
- Negotiate pricing, contracts, and commercial terms while maintaining profitability.
Client Relationship Management - Build and maintain long-term relationships with corporate accounts, event management companies, wedding planners, and key stakeholders.
- Act as the primary point of contact for clients throughout the event sales lifecycle.
- Ensure high levels of customer satisfaction through timely communication and service excellence.
- Address client concerns and coordinate with internal teams for effective resolution.
Event Planning & Coordination - Coordinate with Operations, Banquet, Kitchen, Finance, and Facility teams to ensure smooth event execution.
- Monitor event requirements and ensure commitments made during the sales process are delivered effectively.
- Participate in pre-event planning meetings and post-event feedback reviews.
- Ensure successful execution of conferences, exhibitions, social events, weddings, and corporate gatherings.
Revenue & Performance Management - Drive banquet revenue and achieve monthly, quarterly, and annual sales targets.
- Prepare sales forecasts, budget plans, and revenue reports.
- Analyze market trends, competitor activities, and customer requirements to identify growth opportunities.
- Optimize banquet space utilization and maximize revenue generation.
Market Intelligence & Business Growth - Conduct market research to understand customer preferences and emerging event trends.
- Develop promotional campaigns in collaboration with the marketing team.
- Maintain and update CRM/database of clients and business opportunities.
- Represent the organization at industry events, trade fairs, and networking forums.
Reporting & Compliance - Prepare MIS reports related to sales pipeline, conversions, revenue generation, and customer engagement.
- Ensure compliance with company policies, commercial approvals, and contractual requirements.
- Maintain accurate documentation of bookings, contracts, and client communications.

Technical Competencies

Strong Communication & Presentation Skills,Relationship Building & Networking,Negotiation & Influencing Skills,Customer-Centric Approach,Team Collaboration,Problem Solving & Decision Making

Qualifications and Experience

- Bachelor's Degree in Hospitality Management, Hotel Management, Business Administration, Marketing, or related field.
- MBA/PGDM in Marketing or Hospitality Management will be preferred.