Associate Lead - Market Research
TVS Motor · Bengaluru · onsite · Posted 51d ago
Undisclosed5–8 yrsfulltimeSourced from
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About this role
Job Summary
Role Description
Education Qualification
Required Experience
Role Details
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Designation: Associate Lead - Market Research
Office Location: Bangalore
Purpose of the Role: To proactively help TVS Motor Company to better integrate with the changing market environment so as to create and establish a consumer-based segmented, meaningfully differentiated brand portfolio and thereby gain market share and profit.
- Key deliverables: i) provide better understanding of consumer needs/segments requirements
- ii) help develop establish stronger brands
- iii) monitor brand performance
Role Description
- Understanding consumer needs/ segments, profile, buying behaviour, trends and requirements
- Determining market potential
- Brand position potential assesments
- Assessing new product concepts
- Assessing new communication concepts
- Price assessments
- Distribution Trade performance assessment
- Monitoring brand performance(profile, portfolio, brand equity, brand usage and service)
Education Qualification
Masters in Business Administration / Graduation preferably in Economics / Psychology / Statistics / Sociology / Commerce or Science/Enginerring
Required Experience
5 to 8 years
Role Details
- Department: BPL (H)
- Section: BPLG - Marketing Research Group
- Location: Bangalore
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Market ResearchSociologymarketing researchBuyingstatisticsbrand equityResearchAdministrationEquitymarketing
About TVS Motor
TVS Motor
Automobile
6.0k+
employees
1979
47 years old
Chennai, Tamil Nadu
IN
₹8.3L PA avg
Avg at TVS Motor
About
One of the largest 2-wheeler companies in the world. Dealing in Racing-inspired Apache bikes, commuter motorcycles, scooters, mopeds, & 3-wheelers.
Industries
AutomobileManufacturingUrban Transport
Employee ratings
10 reviews
3.9/ 5
Culture
3.0
Career growth
2.9
Work-life
2.8
Employees rate it well for
Skill Development39Overall Company39
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