Associate - Influencer Marketing

Role & Responsibilities:

• Device and execute an end-to-end Influencer marketing strategy for the brand
• Grow the athlete portfolio of the brand
• Identify, build, and maintain a working relationship with a repertoire of Influencers
• Design and execute campaigns with influencers around calendared fitness events
• Competitive benchmarking around influencer activations to maintain maximum share of voice for the brand on social media
• Work on a business model to work with the influencers to optimize the results through the association on a long-term basis

Required Skills/Background

• Good negotiation skills to ensure maximum ROI for the budgets
• Should have worked with a mix of influencers Category A+, A, B, Micro
• Understand nuances of working with influencers on different platforms – LinkedIn, Twitter, IG, and Youtube
• Excellent communication skills
• Bachelor's/PG in marketing

Good to have Skills.

• Interest in fitness
• Social media reputation management