PUNE · FULLTIME
Associate Engagement Lead - Marketing Mix
ProcDNA
Pune · onsite · Posted 4d ago
Sourced from
Undisclosed3–5 yrsfulltimePune
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Section · 01
About this role
About ProcDNA
ProcDNA is a global consulting firm. We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients. Were a passionate team of 400+ across 6 offices, all growing and learning together since our launch during the pandemic. Here, you wont be stuck in a cubicle -
youll be out in the open water, shaping the future with brilliant minds. At ProcDNA, innovation isnt just encouraged, its ingrained in our DNA. Ready to join our epic growth journey
ProcDNA is a global consulting firm. We fuse design thinking with cutting-edge tech to create game-changing Commercial Analytics and Technology solutions for our clients. Were a passionate team of 400+ across 6 offices, all growing and learning together since our launch during the pandemic. Here, you wont be stuck in a cubicle -
youll be out in the open water, shaping the future with brilliant minds. At ProcDNA, innovation isnt just encouraged, its ingrained in our DNA. Ready to join our epic growth journey
Role Overview
We are seeking a Marketing Mix Analytics Lead to drive measurement and optimization of marketing investments for pharmaceutical clients. This role focuses on Marketing Mix Modelling (MMM) to quantify channel impact, evaluate ROI, and support data-driven budget allocation decisions. The ideal candidate brings strong experience in MMM within the pharma domain, along with the ability to translate analytical outputs into clear, actionable business insights.
Key Responsibilities
- Lead end-to-end Marketing Mix Modeling (MMM) engagements, from problem structuring to final recommendations
- Analyze multi-channel marketing data to quantify channel effectiveness, contribution, and ROI
- Apply statistical techniques such as regression modeling, adstock, and saturation curves
- Translate model outputs into business insights and budget optimization strategies
- Develop client-facing presentations with clear storytelling and structured recommendations
- Collaborate with cross-functional teams to ensure high-quality delivery and alignment with business objectives
- Support development of lightweight analytical tools and solutions for MMM and reporting workflows
Required Qualifications
- 3.5 - 5 years of experience in Marketing Mix Modeling and marketing analytics
- Hands-on experience in pharma commercial analytics
- Strong foundation in regression, econometrics, or statistical modeling
- Proficiency in Python or R and SQL
- Experience in client-facing roles, preferably within consulting or analytics organizations
Preferred Qualifications
- Experience with advanced MMM techniques (e.g., Bayesian methods, time-series modeling)
- Exposure to measurement frameworks such as Test & Control or incrementality analysis
- Familiarity with data platforms (e.g., Snowflake, Databricks) and visualization tools (e.g., Power BI, Tableau)
- Experience building lightweight analytical tools or applications
Key Competencies
- Strong analytical and problem-solving skills
- Ability to translate complex analysis into clear business recommendations
- Effective communication and stakeholder management
- High ownership and delivery focus
Preferred Background
- Candidates with experience in pharma consulting or analytics firms are strongly preferred
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
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Section · 02
Skills
regressiondata platformsbusiness insightsChannel marketingdesign thinkingepicEconometricsAnalyticsMarketing MixCommercial AnalyticsMarketing AnalyticsBayesianDatabricksPythonPower BiPharmamarketingPharmaceutical
Section · Company
About ProcDNA
ProcDNA
IT Services & Consulting
180
employees
2019
7 years old
San Francisco, California
EC
₹11.5L PA avg
Avg at ProcDNA
About
ProcDNA is a consulting firm leveraging design thinking and technology to deliver innovative commercial analytics solutions to clients globally.
Industries
IT Services & Consulting
Employee ratings
10 reviews
3.8/ 5
Culture
3.5
Career growth
3.5
Work-life
3.1
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