Associate Director - UPI Business

Role Title: Associate Director - UPI Business (UPI Success Rate)

Function: New Initiatives - UPI Payments.

Location: Mumbai

About Snapmint:

Snapmint is a leading fintech company redefining access to consumer credit in India. With over 10 million customers across 2,200+ cities, our zero-cost EMI platform enables responsible purchases without the need for a credit card across categories like fashion, electronics, and lifestyle.

India has over 300 million credit-eligible consumers, yet fewer than 35 million actively use credit cards. Snapmint addresses this gap by offering a trusted, transparent alternative grounded in financial inclusion and ethical lending practices.

Founded in 2017, Snapmint is a profitable, high-growth company doubling year-on-year. Our founding team, alumni of IIT Bombay and ISB, brings deep experience from companies like Oyo, Ola, Maruti Suzuki, and has successfully built and exited ventures in ad-tech, patent analytics, and bank-tech. We are building the future of responsible consumer finance, simple, transparent, and customer-first.

https://snapmint.com/

Role Objective:

Lead Snapmints UPI success-rate agenda end-to-end by owning relationships with NPCI, PSPs, TSPs, and network banks, and driving systemic fixes to reduce failures and improve TPAP performance.

Key Responsibilities:

1. Own UPI/TPAP success rate:

- Define, monitor, and improve UPI transaction success metrics across all flows (P2P, P2M, autopay, refunds, etc.).

- Build dashboards and daily/weekly MIS on success rate by bank, error code, journey, and partner.

2. NPCI & ecosystem partnership:

- Act as the primary point of contact with NPCI for UPI-related escalations, guidelines, and change requests.

- Work closely with PSPs, TSPs, acquirers, issuing banks, and network partners to resolve systemic issues.

- Represent Snapmint in NPCI/regulatory working groups and implementation discussions as needed.

3. Failure diagnosis & resolution:

- Lead root-cause analysis for UPI failures (timeouts, declines, reversals, NPCC/NPCI errors, bank-side issues).

- Partner with internal engineering, risk, and product teams to implement fixes, retries, fallbacks, and UX improvements.

- Drive joint war-rooms with banks/NPCI during spikes in failure rates or outages.

4. Strategy & roadmap:

- Define a 3-6-12 month roadmap to improve UPI success rate, reduce cost per successful transaction, and enhance reliability.

- Prioritize initiatives (technical, operational, and partnership-based) based on impact on success rate and user experience.

- Influence product design to make UPI journeys more resilient (pre-checks, smart routing, fallback instruments).

5. Governance & stakeholder management:

- Run weekly/monthly reviews with leadership on UPI performance, key issues, and progress.

- Build strong relationships with senior stakeholders at partner banks and payment players.

Must-Have Qualifications:

- 6-8+ years in payments/fintech, with at least 4-5 years deeply working on UPI.

- Proven track record of leading UPI success rate / decline management / TPAP performance initiatives.

- Hands-on experience working with NPCI, PSPs, TSPs, acquiring/issuing banks, and payment networks.

- Strong understanding of UPI framework: TPAP/PSP roles, message flows, error codes, settlement, and compliance.

- Excellent analytical skills: comfort with data, SQL/Excel, dashboards, and translating data into action.

- Strong stakeholder management and communication skills; able to push complex cross-functional agendas.

Good-to-Have:

- Experience in lending/fintech apps with UPI-based payment.

- UPI Lite, Credit on UPI, and newer NPCI products.