Associate Director- Title Marketing
JioStar · Mumbai · onsite · Posted 77d ago
About a minute. You'll make an account on the way through.
About this role
You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)] You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed. Experience in building consumer marketing campaigns, preferably at a streaming network or studio Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team. Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.
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About JioStar

JioStar
Media & Entertainment
3.6k+
employees
Mumbai
US
About
JioStar, the recently formed company with the merger of RILs Viacom18 and Star Disney, is the largest Media & Entertainment company in India with a combined valuation of over ~USD 8.5 Bn. The company operates over 100 television channels across iconic brands such as Star Plus, Colors, MTV etc. and has an aggregate subscription base of over 100 million on its streaming platform JioHotStar (formed by bringing together JioCinema and Disney+ Hotstar two of India’s leading platforms for premium sports, entertainment and lots more). .
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