Associate Director - Sales

About SolarSquare:

SolarSquare aims to become the Home-Energy brand of future India. We help homeowners switch to rooftop solar and reduce their dependence on conventional electricity.

We are a full-stack D2C residential solar brand, offering end-to-end solutions including design, installation, financing, and after-sales service for homeowners across India.

Through innovation, technology, and a strong focus on customer experience, we are raising the bar in the residential solar industry with the ambition to become India's #1 residential solar brand.

About the Role:

As the Associate Director - Sales, you will be a key leader in building and scaling SolarSquare's B2C sales organization. You will develop and execute the Go-To-Market (GTM) strategy, drive revenue and expansion plans, and build a high-performing, customer-centric sales engine.

You will work across strategy and execution - from understanding market dynamics and customer segments to being hands-on with sales processes, team productivity, and business outcomes.

Sales Strategy & GTM:

- Develop and execute the GTM strategy aligned with expansion and revenue targets.

- Conduct market research, customer segmentation, competition analysis, and develop market insights and case studies.

- Identify market opportunities and provide inputs to sales, marketing, and expansion strategies.

- Experiment with and implement innovative ideas to drive growth and expansion.

Sales Leadership & Team Management:

- Lead, mentor, and motivate a 100+ member B2C Sales team.

- Set clear, measurable, and prioritized goals for the sales organization.

- Build high-performing teams with ownership, accountability, and execution discipline.

- Coach and mentor Solar Consultants on sales processes, productivity, and target achievement.

- Build a strong culture focused on performance, collaboration, and customer-centricity.

Revenue & Sales Performance:

- Own the sales funnel and end-to-end sales targets for the function.

- Track key sales metrics and improve conversion, productivity, and revenue.

- Set and manage transparent and measurable sales goals.

- Ensure consistent execution against business and revenue targets.

Customer Experience:

- Build a world-class, customer-centric sales organization.

- Drive a consistent and delightful customer experience across the sales journey.

- Take inspiration from customer-first organizations such as Zappos, Swiggy, and Amex to raise the bar for SolarSquare's customer experience.

- Keep customer-centricity central to sales processes and team execution.

Strategic & Cross-functional Leadership:

- Work closely with Sales, Marketing, and other business teams on short- and long-term growth strategies.

- Use data and analytical insights to make informed sales decisions.

- Operate with a high degree of independence, ownership, and autonomy.

- Balance high-level strategic thinking with strong ground-level execution.

What We're Looking For:

- MBA with relevant experience in Sales/Strategy.

- 5 - 8 years of professional experience across Sales and Strategy in a B2C environment.

- Proven experience scaling sales teams in a high-growth or growth-stage startup.

- Experience managing a 30+ member B2C Sales team.

- Strong understanding of B2C sales, GTM strategy, sales funnels, and business growth.

- Strong problem-solving and analytical skills.

- Excellent communication and interpersonal skills.

- Strong leadership and people-management capabilities.

- Highly result-oriented with strong ownership and accountability.

- Comfortable working in ambiguous, fast-paced, high-growth environments.

- Ability to move seamlessly between strategy and execution.

What's on Offer:

- Opportunity to join the leadership team.

- High level of ownership, independence, autonomy, and empowerment.

- Opportunity to lead and scale a 100+ member Sales organization.

- Opportunity to play a key role in building SolarSquare's B2C Sales engine and contributing to company-wide growth.