Associate Director - Sales

About the role:

NoBroker is a full-stack player in the proptech space and offers end-to-end services catering to each and every real estate need of a customer. We recently attained Unicorn status by becoming the first proptech player in India to reach a $1 billion valuation.

We have an exciting opportunity for an Associate Director - Sales in our Primary Sales (Residential) vertical. We are seeking a dynamic sales leader with a proven track record of driving residential sales, building high-performing teams, and developing sales strategies in a fast-paced, high-growth environment.

Key Responsibilities:

- Build and execute a robust Sales/GTM strategy to drive business growth, market penetration and revenue achievement.

- Own the overall sales numbers, revenue and key business KPIs across the customer journey, from lead generation and qualification to site visits, negotiations and final booking.

- Develop city-level sales strategies based on market dynamics, customer segments, project positioning, competition and demand trends.

- Work closely with the Leadership Team to provide insights on business growth, market opportunities, sales performance and revenue strategy.

- Drive lead-to-site visit and site visit-to-booking conversion, identifying bottlenecks and implementing interventions to improve funnel efficiency.

- Collaborate closely with Marketing, Pre-Sales, Strategy, Business Development and Project teams to ensure consistent lead flow, effective customer engagement and business delivery.

- Hire, train and lead a high-performing sales team across multiple cities/markets.

- Coach and mentor the sales team on sales pitch, customer handling, negotiation, objection handling and deal closure.

- Establish clear weekly, monthly and annual sales objectives and review performance regularly to identify gaps and drive corrective actions.

- Drive strong sales discipline through effective monitoring of input metrics, productivity, funnel movement, conversion ratios and revenue achievement.

- Design and implement effective sales incentive and compensation plans, and own ongoing performance and payout analysis.

- Identify opportunities to improve marketing effectiveness, customer segmentation, channel performance and sales processes to maximise business outcomes.

- Own city/team-level sales targets and conversion metrics, ensuring consistent achievement of business goals.

- Develop scalable sales processes and best practices to improve team productivity and overall business performance.

Knowledge, Skills & Experience Required:

- Minimum 8 - 15 years of experience in the real estate sales domain, preferably in B2C residential sales.

- Proven track record of achieving sales and revenue targets in residential real estate.

- Prior experience managing large sales teams and multiple city/market operations is preferred.

- Strong understanding of the residential real estate customer journey, including lead generation, lead qualification, site visits, negotiations and booking conversions.

- Proven expertise in sales funnel management, conversion optimisation, productivity management and revenue ownership.

- Educational Qualification: MBA/Graduation, preferably from a premier institution.

- Strong understanding of market dynamics, customer segmentation, competitive landscape and demand-generation channels.

- Ability to leverage data and funnel analytics to identify performance gaps and optimise sales outcomes.

- Strong leadership, team management, problem-solving and commercial acumen.

- Ability to work effectively in an unstructured, fast-paced and high-growth entrepreneurial environment.

- Strong stakeholder management and cross-functional collaboration skills.

Location:

This role will be based out of Bengaluru, Karnataka. However, frequent travel across cities/markets may be required as per business needs.