Associate Director Sales

Job Summary

We are looking for a results-driven Sales Manager with strong experience in B2B technology sales, SaaS, eLearning and digital learning solutions. The role involves driving new business, managing strategic accounts, and selling solutions across SaaS, eLearning, Digital Learning, IT, AI, AR/VR, Multimedia and techno-functional services.

The ideal candidate should have a proven track record of selling technology-led solutions to enterprise clients and building relationships with key decision-makers and CXOs.

Role & responsibilities

• Revenue Ownership: Drive end-to-end sales cycles to achieve and exceed quarterly and annual revenue targets.
• New Client Acquisition: Identify and pursue new B2B opportunities across domestic and international markets, with a focus on SaaS, eLearning and digital learning solutions.
• Account Growth: Manage and grow strategic accounts through consultative selling, upselling and cross-selling of technology and learning solutions.
• SaaS Sales: Drive sales of SaaS-based products and platforms, including subscription-based solutions and enterprise technology offerings.
• eLearning & Digital Learning Sales: Develop business opportunities for eLearning, digital learning, learning platforms, content development, LMS and related learning solutions.
• eLearning & Digital Learning Sales: Develop business opportunities for eLearning, digital learning, learning platforms, content development, LMS and related learning solutions.
• Sales Strategy: Develop and execute go-to-market strategies for SaaS, eLearning, Multimedia, Digital Learning, AR/VR, GenAI solutions, IT applications and techno-functional solutions.
• Consultative Selling: Understand client business requirements and collaborate with pre-sales and delivery teams to develop customised solutions and proposals.
• Proposal & Negotiation: Lead client presentations, commercial discussions, negotiations and contract closures.
• Collaboration: Work closely with delivery, pre-sales, product and marketing teams to create tailored proposals and effective sales pitches.
• Pipeline Management: Build, manage and continuously qualify the sales pipeline, ensuring effective conversion of leads into business opportunities.
• Forecasting & Reporting: Maintain accurate sales forecasts, pipeline reports and revenue projections and provide regular updates to leadership.
• Market Intelligence: Monitor SaaS, eLearning and digital learning market trends, competitor activities and client feedback to identify new business opportunities and refine sales strategies.
• Travel: Travel domestically and internationally as required for client meetings, business development and industry events.

Required Qualifications & Experience

• Proven experience in B2B sales/enterprise sales.
• Experience in selling SaaS products, platforms or technology solutions is preferred.
• Prior experience in eLearning, Digital Learning, LMS, Learning Technology or EdTech solutions is highly preferred.
• Experience selling to enterprise / corporate clients, preferably involving HR, L&D, IT or business stakeholders.
• Strong understanding of SaaS sales models, subscription-based solutions and consultative selling.
• Experience in selling one or more of eLearning, Digital Learning, LMS, AI, AR/VR, IT applications, Multimedia or techno-functional solutions.
• Strong communication, presentation, negotiation and relationship-management skills.
• Strong business and financial acumen with a results-oriented mindset.
• Ability to independently manage the complete sales lifecycle from lead generation to closure and account growth.
• Willingness to travel domestically and internationally.