Associate Director - Public Relations

Vision: To have an El Soul [team member] who is a self-starter. Thinks and acts like a leader, similar to El Sol Strategic Consultants management and clients Vision, Values and Goals. A team player with integrity and values.

Associate Director – Public Relations at El Sol Strategic Consultants [ESSC]

8-14 years of experience

Leadership & Team Management:

• Provide strategic leadership to junior associates, consultants, and interns, ensuring effective management and mentorship.
• Align team efforts with ESSC's Core Values, Vision, and Business Goals.
• Develop and implement team-building initiatives to maintain high morale and a collaborative work environment.
• Set performance metrics for the team and ensure timely reviews and feedback sessions.
• Enforce adherence to ESSC's policies, professional ethics, and industry best practices.

Client & Media Relations:

• Act as a key representative of ESSC, fostering strong relationships with high-profile clients and media houses.
• Develop and execute media relations strategies to secure top-tier placements across print, digital, and broadcast media.
• Maintain and leverage a robust network of media contacts, industry influencers, and thought leaders.
• Oversee client communications, ensuring consistent and strategic messaging across channels.
• Provide crisis communication and reputation management support to clients as needed.

Business Development & Strategy:

• Identify and explore new business opportunities, preparing and presenting proposals to potential clients.
• Develop and execute long-term brand marketing and PR strategies aligned with client business objectives.
• Evaluate and optimize PR campaigns, sponsorships, partnerships, and brand collaborations.
• Stay updated on industry trends, emerging technologies, and market insights to drive innovation.
• Lead the development of quarterly and annual strategic roadmaps for clients.

Event & Campaign Management:

• Oversee the planning and execution of high-impact PR campaigns, press conferences, and industry events.
• Ensure seamless coordination of promotional events and brand activations.
• Supervise the creation of campaign materials, including briefing documents, presentations, and reports.
• Monitor campaign performance, generating post-event analysis and recommendations for improvement.

Content Creation & Thought Leadership:

• Guide the development of compelling content, including press releases, articles, white papers, and reports.
• Oversee the production of client-facing materials such as newsletters, brochures, and promotional assets.
• Ensure alignment of all content with brand messaging and strategic objectives.
• Foster ESSC's thought leadership by securing speaking engagements, panel discussions, and media interviews for key stakeholders.

Digital & Social Media Integration:

• Collaborate with the digital marketing team to enhance PR efforts through online platforms and social media channels.
• Lead the development of multi-channel marketing strategies that integrate traditional and digital PR.
• Monitor and analyze digital media trends to improve client visibility and engagement.
• Oversee the tracking of online brand sentiment and recommend strategic adjustments when necessary.

Financial & Operational Oversight:

• Manage budgets for PR campaigns, sponsorships, and marketing initiatives.
• Ensure cost-effective allocation of resources without compromising the quality of services delivered.
• Track campaign performance, providing financial insights and impact assessments to senior leadership.
• Negotiate and manage contracts with media partners, vendors, and key stakeholders.

Client Retention & Satisfaction:

• Ensure 100% client satisfaction through exceptional service and consistent value delivery.
• Address client concerns proactively, ensuring issues are resolved with strategic solutions.
• Regularly update clients on campaign progress, PR milestones, and industry developments.
• Cultivate long-term relationships to secure repeat business and referrals.

Knowledge Management & Industry Networking:

• Stay abreast of the latest developments in PR, media, and marketing industries.
• Build and maintain a network of media professionals, industry influencers, and strategic partners.
• Organize monthly knowledge-sharing sessions within the team to ensure continuous professional development.
• Represent ESSC at industry forums, networking events, and conferences.

Crisis Management & Risk Mitigation:

• Lead crisis communication planning and execution for clients.
• Ensure swift and strategic responses to reputational risks and media controversies.
• Develop contingency plans for potential PR challenges, ensuring readiness for unforeseen events.
• Guide the team in crafting effective crisis communication statements and public responses.

Working Days: Mon - Fri (Last Saturday of the month working)

Working Hours: 9:30am - 6pm

Location: Mumbai