Associate Director - Performance Marketing

About DeltaX:

DeltaX is a Data-Driven Digital Advertising Platform built for Agencies and Advertisers to optimally plan, design, buy, track, attribute and report ad campaigns across search, social media, display RTB, Mobile, Video and other media channels. Founded in 2012, the platform serves as the pioneer in the Advertising Technology Industry. The cutting edge technology has empowered digital marketing teams across the globe with deep insights, automated ROI based spends optimization, activating award winning technology-driven campaigns.

About the Role:

We are looking for an experienced Associate Director, who understands how to build and optimize campaigns across Search & Social platforms. We're looking for an experienced professional with at least 5+ years, someone ambitious who wants to accelerate their career in a fast-growth team and work across some of the most exciting brands in the market.

Responsibilities:

- Working with and contributing to our approach to biddable media buying.

- Lead overarching strategic thinking, ensure media strategy is align and meets client objectives.

- Guiding a team in executing biddable media campaigns to an industry-standard best practice across channels, and guiding creative strategy.

- Continually optimize ad accounts to achieve the absolute best results for clients.

- Managing client relationships and escalation as and when need, be hands on and work closely with other team members.

- Conduct account audits to identity growth & optimization opportunities.

- Contributing to the growth & structure of DeltaX paid search media team, assisting in training and up-skilling the wider team.

Requirements:

- To develop a strong understanding of the products, competition, industry, marketing goals and objectives of each of your clients.

- To devise, implement and run innovative campaigns across your client accounts in line with the clients goals and objectives.

- To manage budgets in line with strategy and ensure that monthly spend is on target. To deliver regular paid search management services for assigned clients.

- To measure the effectiveness of the campaigns across your assigned client accounts. To achieve increases across these campaigns in traffic and conversions and to ensure delivery against all other key performance indicators.

- Have an eye for precision and attention to detail.

- Highly numerate with great business acumen.

- Provide mid to long term planning and strategy focusing on brand growth.

- Understand the clients industry, competitive landscape, audience behaviors, and cross-channel media marketplace to develop long term media approach as well as foster innovation, especially within paid media.

- Lead Strategy Planning effort both in terms of high-level solution design as well as in management approach for each group.

- Confidence with numbers and data analysis.

- Excellent knowledge of MS-Office, particularly Excel and PowerPoint.

- Good to have Google Ads Certification & Meta Advertising Certification.