Associate Director Performance Marketing

Associate Director Performance Marketing

Role Overview

We are looking for an experienced Performance Marketing leader to own the end-to-end growth strategy across App and Web. The role involves managing a 30 Cr+ performance marketing budget, driving efficient customer acquisition, and building scalable growth engines across multiple channels.

Key Responsibilities

• Own the overall performance marketing strategy and growth roadmap across App and Web.
• Manage and optimize a 30 Cr+ marketing budget, with ownership of key metrics including CAC, ROAS, LTV, and revenue growth.
• Lead large-scale mobile app acquisition, re-engagement, and retention initiatives.
• Drive attribution, event tracking, deep linking, and campaign measurement using platforms such as AppsFlyer, Firebase, Amplitude, and GA4.
• Manage and scale full-funnel campaigns across Google Ads, Meta, Apple Search Ads (ASA), and Affiliate Networks.
• Continuously optimize campaigns, budgets, audiences, creatives, and funnels to achieve aggressive growth targets.
• Build, mentor, and lead a high-performing performance marketing/growth team.
• Partner closely with Product, Analytics, and Creative teams to run rapid experiments and improve conversion funnels.
• Identify and scale high-performing campaigns and creative assets while ensuring sustainable and predictable growth.

What We're Looking For

• Strong experience in Performance Marketing and Growth, preferably across both App and Web.
• Proven experience managing large-scale performance marketing budgets (30 Cr+ preferred).
• Deep hands-on experience in mobile app marketing and attribution.
• Strong understanding of CAC, ROAS, LTV, attribution, funnel optimization, and growth metrics.
• Experience across Google, Meta, Apple Search Ads, and Affiliate Marketing.
• Strong knowledge of AppsFlyer, Firebase, Amplitude, and GA4.
• Demonstrated experience in team leadership and cross-functional collaboration.
• Strong analytical mindset with a highly data-driven approach to decision-making.
• Ability to operate in a fast-paced environment and drive growth with a strong bias toward experimentation and execution.