Associate Director of Marketing

• Support the Director of Sales & Marketing in developing and executing the annual marketing, branding, and communications strategy for the resort.
• Lead the planning and execution of integrated marketing campaigns across digital, social media, PR, content, and traditional marketing channels.
• Drive the resort's digital marketing strategy, including paid media, SEO/SEM, email marketing, CRM campaigns, and social media engagement.
• Manage the resort's website, online listings, and social media platforms, ensuring all content is current, engaging, and aligned with IHG brand standards.
• Develop compelling content showcasing the resort's rooms, restaurants, wellness experiences, weddings, MICE facilities, seasonal promotions, and guest experiences.
• Collaborate with Revenue Management, Sales, Food & Beverage, and Operations teams to create campaigns that drive room revenue, restaurant covers, weddings, and events.
• Monitor campaign performance, website analytics, social media insights, and ROI, providing data-driven recommendations to optimize marketing effectiveness.
• Build and maintain strong relationships with media partners, influencers, creative agencies, and local tourism organizations to maximize brand exposure.
• Coordinate PR activities, media visits, influencer collaborations, photography, videography, and promotional events.
• Ensure all marketing communications consistently reflect the InterContinental Hotels & Resorts brand identity and IHG brand guidelines.
• Stay informed of market trends, competitor activities, and emerging digital marketing opportunities to keep the resort positioned as a leading luxury destination.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 9–12 years of progressive marketing experience in the luxury hospitality industry, with at least 2–3 years in a managerial or leadership role.
• Strong expertise in digital marketing, brand management, social media strategy, content marketing, and campaign execution.
• Experience working with luxury hotel brands and global brand standards is highly preferred.
• Excellent communication, presentation, stakeholder management, and project management skills.
• Creative mindset with strong analytical abilities and a passion for delivering exceptional guest experiences.
• Knowledge of Adobe Creative Suite, Google Analytics, Meta Business Suite, CRM platforms, and marketing automation tools will be an added advantage. Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.