Associate Director of Admissions and Sales

We are looking for an experienced and dynamic Associate Director of Admissions and Sales to lead and drive a high-performing admissions and sales organization. The ideal candidate should have 9+ years of overall experience, with a strong background in B2C sales and the EdTech industry. This role requires a highly capable leader who can manage large teams, drive revenue and admissions targets, build effective sales strategies, and collaborate with multiple stakeholders to ensure strong business performance. The Associate Director will lead and manage teams including Associate Admission Counselors, Senior Admission Counselors, Admission Counselors, and Team Leads, while taking ownership of overall team productivity, conversions, revenue, enrollments, and business outcomes.

Responsibilities:

• Lead, manage, mentor, and develop a high-performing team of Associate Admission Counselors, Senior Admission Counselors, Admission Counselors, and Team Leads.
• Take complete ownership of admissions, revenue, enrollment, conversion, and collection targets.
• Develop and implement effective B2C sales strategies to improve lead conversion, team productivity, and revenue performance.
• Work closely with team leads and managers to monitor team performance and drive consistent target achievement.
• Conduct regular performance reviews, coaching sessions, and development discussions.
• Identify performance gaps and implement effective action plans to improve individual and team productivity.
• Monitor the complete sales funnel, including lead management, counseling, conversion, enrollment, and collections.
• Track and analyze key business metrics such as revenue, conversion rates, productivity, enrollments, and team performance.
• Collaborate with cross-functional teams, including Product, Marketing, Operations, Business, and other internal stakeholders.
• Handle critical escalations and support the team in resolving complex learner and sales-related challenges.
• Drive process improvements and strategic initiatives to improve customer experience, team efficiency, and overall admissions performance.
• Build a strong, target-driven, and high-performance culture across the team.

Requirements:

• 9+ years of overall experience, preferably in B2C sales, admissions, inside sales, or education sales.
• Strong and proven experience in the EdTech industry is highly preferred.
• Demonstrated experience in managing and leading large sales or admissions teams.
• Strong track record of achieving revenue, admissions, and business targets.
• Experience managing multiple layers of teams, including team leads, senior admission counselors, and admission counselors.
• Excellent leadership, people management, coaching, and mentoring abilities.
• Exceptional verbal and written communication skills.
• Strong stakeholder management and cross-functional collaboration skills.
• Strong understanding of sales funnels, lead management, conversion strategies, revenue, and collections.
• Ability to work effectively in a fast-paced and highly target-driven environment.

Ideal Candidate Profile:

• We are specifically looking for a senior B2C sales/admissions leader from an EdTech background who has successfully managed large teams and consistently driven revenue and business growth.
• The candidate should have the ability to balance strategic leadership with hands-on team management, ensuring strong execution across the admissions funnel while developing future sales leaders within the organization.