Associate Director/ Director - Category (PnL / Product Lead)

About Rupeek:
Rupeek, established in 2015 and headquartered in Bangalore, stands as India's leading asset-backed digital lending fintech platform. Committed to making credit accessible to Indians in a fair and convenient manner, Rupeek pioneers innovative financial products focused on monetizing India's $2 trillion gold market. Leveraging state-of-the-art technology and an automated asset-light supply chain, Rupeek is transforming the gold loan disbursal landscape across 40+ cities in India. With a customer base exceeding 5,00,000+, the company's strategic partnerships with top banks and financial institutions underscore its commitment to building gold-backed assets through low-risk, low-touch, and friction-free processes.

Rupeek's impressive journey is supported by key investors such as Sequoia Capital, Accel Partners, Bertelsmann and Elevation Capital. Rupeek has been profitable since April 2024 and consistently growing, giving it operating leverage and increasing PAT margins every quarter . Join us in redefining the future of finance through innovation, technology, and a commitment to financial inclusivity.

Location: Bangalore
Experience: 6+ Years
Education: Tier 1 colleges (IIT/IIM/NIT/BITS/ISB/SPJIMR/FMS/IIFT/Top Govt. or Private Institutes)
Industry: Fintech / NBFC / Financial Services

About the Role:

We are looking for a highly analytical and strategic Director/ Senior Director- Category to lead our gold loan product vertical. This role is critical in driving product strategy, improving customer experience, managing cross-functional initiatives, and supporting business growth through data-driven decision-making.

You will work closely with leadership, product, technology, operations, risk, and marketing teams to shape the future of gold loan offerings and optimize the overall customer journey.

Key Responsibilities:

• Category Ownership: Lead the gold loan product categoryowning P&L, customer journey, funnel optimization, and product innovations.
• Pricing & product strategy: Conducting experiments, identifying pricing and new product features or business strategy levers/initiatives to increase conversion and margins
• Business Analysis: Use quantitative and qualitative data to identify trends, assess performance, and recommend actionable insights. Build dashboards, reports, and visualization tools using platforms like Tableau, Power BI, or similar to track KPIs and present insights to leadership.
• Program Management: Drive cross-functional projects with product, tech and sales teams, ensuring timely delivery of strategic initiatives.
• Market Intelligence: Conduct competitive benchmarking, customer research, and regulatory analysis to stay ahead in the gold loan market.
• Customer-Centric Solutions: Constantly optimize the user experience by mapping the journey, identifying friction points, and recommending improvements.
• Stakeholder Management: Collaborate with internal teams and external partners, ensuring alignment across functions.

Requirements:

• 6-12 years of relevant experience in product management, category management/PnL ownership.
• Proven experience in a fintech, BFSI , or lending environment.
• Strong academic background from a Tier 1 college (B.Tech or MBA)
• Strong background in business analysis, data visualization, and business intelligence tools (Excel, SQL, Tableau, Power BI, etc.).
• Excellent problem-solving, communication, and project management skills.
• Demonstrated ability to work in cross-functional teams and manage multiple stakeholders.

Preferred Skills:

• Knowledge of financial services regulations related to lending.
• Experience in agile project management or product lifecycle development.
• Exposure to rural or semi-urban lending segments is an added advantage.

Why Join Us?

• Be part of a rapidly growing and tech-enabled gold loan company shaping the future of asset-backed lending.
• Lead strategic initiatives that directly impact business growth and customer experience.
• Work with top-tier professionals and gain exposure to the full spectrum of financial product management.