Associate Director - Customer Growth - IIM/FMS/MDI/XLRI

Key Responsibilities:

- Accelerate customer penetration in existing markets by increasing transaction frequency on the platform; ensure seamless onboarding of new stores and activate dormant accounts to boost engagement.

- Maximize wallet share from existing customers, aiming to establish the platform as the market leaderacross both online and offline channels.

- Lead city-level demand and sourcing operations, ensuring smooth daily execution with a strong focus on consistent pricing, assortment, and availability tailored to market needs.

- Expand the product portfolio by introducing new categories (e.g., fresh, dairy, cold chain) and adding local and regional brands to enhance margin profiles and customer value.

- Collaborate with internal supply chain teams to drive forward-looking demand and supply planning, maintaining a clear focus on profitability and efficiency metrics.

- Develop and institutionalize capabilities for new brand launches, ensuring rapid adoption and scale-up in target markets.

Required:

An ideal candidate for this role is someone who has:

- 5-7 years of high-growth experience, preferably with exposure to both FMCG distribution and digital platforms.

- Strong execution orientation, with a focus on delivering measurable, outcome-driven results.

- Proven thought leadership in analyzing market demand signals and crafting long-term strategic initiatives.

- High enthusiasm for technology adoption; comfort with digital tools and data-driven decision- making.

- Advanced data handling and analytical skillswith the ability to dissect customer profiles and extract actionable insights.

- Strong first-principles thinking, coupled with excellent communication and presentation abilities.

- A deep sense of purpose and fire in the belly to create meaningful impacttransforming the lives of Kirana store owners and, through them, millions of consumers.