Associate Director - Category Demand Management

Who are we

Myntra is India's leading fashion and lifestyle platform, where technology meets creativity. As pioneers in fashion e-commerce, we've always believed in disrupting the ordinary.

We thrive on a shared passion for fashion, a drive to innovate to lead, and an environment that

empowers each one of us to pave our own way. We're bold in our thinking, agile in our execution, and collaborative in spirit. Here, we create MAGIC by inspiring vibrant and joyous self-expression and expanding fashion possibilities for India, while staying true to what we believe in.

We believe in taking bold bets and changing the fashion landscape of India. We are a company that is constantly evolving into newer and better forms and we look for people who are ready to evolve with us.

From our humble beginnings as a customization company in 2007 to being technology and fashion pioneers today, Myntra is going places and we want you to take part in this journey with us. Working at Myntra is challenging but fun - we are a young and dynamic team, firm believers in

meritocracy, believe in equal opportunity, encourage intellectual curiosity and empower our teams

with the right tools, space, and opportunities.

Job Summary :

We are looking for a dynamic and analytical leader to head the Sell Side for one of our highest

engagement categories: Sports, Footwear, and Athleisure.

As the Associate Director, you will own the P&L, drive revenue growth, and shape the consumer journey on the platform. You will be responsible for orchestrating the Demand side of the business—ensuring the right products get the right visibility at the right price. You will lead a high-performing team of 6+ members and collaborate extensively with central marketing, product, and revenue teams.

Key Responsibilities:

1. P&L Ownership & Revenue Growth

● Revenue Management: Own the top-line and bottom-line growth for the category. Define

monthly, quarterly, and annual operating plans.

● Growth Hacking: Drive consistent Year-on-Year (YoY) growth by balancing Consumer Acquisition

(new users) and Retention (repeat purchase frequency).

● Pricing Strategy: Develop and execute dynamic pricing strategies. Balance competitiveness with

gross margin targets, managing discounting and burning strategies effectively.

2. On-Platform Merchandising & Customer Experience

● Visual Merchandising: Oversee the store-front management. Ensure high-quality cataloging,

curation, and visual appeal to maximize conversion rates.

● Inventory Visibility: Optimize product ranking logic and discovery mechanisms to ensure the

right assortment is visible to the right customer segments.

● Events & Activations: Lead the planning and execution of large-scale platform events (like

EORS, Big Fashion Festival) specifically for the Sports & Footwear category.

3. Traffic & Marketing Strategy

● Traffic Growth: Strategize to increase both Organic (SEO, direct) and Inorganic (Paid, CRM,

Push Notifications) traffic to the category pages.

● Marketing Liaison: Act as the primary bridge between the category and the Central Marketing

Team. Co-create off-platform activation plans, influencer marketing strategies, and brand

campaigns to drive category awareness.

4. Team Leadership & Stakeholder Management

● People Management: Lead, mentor, and develop a team of 6+ category managers and analysts.

Foster a high-performance culture and manage succession planning.

● Cross-Functional Collaboration: Work closely with the Buy Side (Sourcing/Brand partnerships),

Supply Chain, Product,and Tech teams to remove bottlenecks and improve customer NPS.

Key Requirements

● Education: MBA from a Tier-1 institute is highly preferred.

● Experience: 8–12 years of total experience with significant exposure to E-commerce, Retail, or

FMCG sectors.

● Functional Skills:

○ Strong background in P&L management and Revenue planning.

○ Deep understanding of Digital Marketing metrics (CAC, LTV, CTR, ROAS).

○ Expertise in Merchandising and Consumer Behavior analysis.

● Leadership: Proven track record of managing mid-sized teams (5+ members).

Competencies

● Analytical Thinking: Ability to synthesize complex data into actionable business strategies. High

proficiency in Excel/SQL is a plus.

● Customer Obsession: A deep understanding of the sneaker culture, athleisure trends, and the

sports retail landscape.

● Execution Excellence: Bias for action and ability to work in a high-paced, high reward

environment.

Why Join Us

● Scale: Manage one of the largest and fastest-growing categories in Indian e-commerce.

● Impact: Your decisions will directly influence how millions of Indians shop for sports and fitness

gear.

● Culture: Work in an open, non-hierarchical environment that values innovation and data-driven

decision-making.