Associate Director - Brand Partnership

Reporting to AVP Partnerships 

Key Responsibilities:

• Partner Ecosystem Development:

Identify, evaluate, and develop relationships with brands, platforms, IRL events and commerce partners mainly to expand Unilevers digital footprint and unlock strategic and tactical collaborations.

• Trend Analysis s Implementation:

Track and translate emerging online trends, innovative collabs, and youth culture moments into actionable brand content strategies and ideas.

• Gen Z Platform Expertise:

Build a nuanced understanding of Gen Z-preferred platforms (e.g., Instagram, Snapchat,

Moj, Discord) and develop targeted content hooks and campaigns that resonate authentically with this audience, esp for planning surround building around activations and IRL events. 

• E-commerce/ Quick-commerce Behaviour Intelligence:

Analyse commerce consumer behaviour and path-to-purchase journeys to inform content and campaign optimization across shopper ecosystems.

• Networking s Relationship Building:

Cultivate strong relationships with industry leaders, partners, and platforms to stay ahead of the curve and bring in early access opportunities.

• Consent-Based Data Acquisition:

Learn and implement modern methods of acquiring consent-led data through partnerships and e-commerce touchpoints, while adhering to privacy norms and ethical marketing practices.

• Collaboration:

Collaborate closely with the client, MSF content, media buying and planning teams to align strategies, amplify ideas, and deliver integrated and impactful partnership interventions.

What Were Looking For:

• 4–6 years of experience in partnership development for brands and platforms with at least 2-4 years of relevant content and GenZ marketing exp.
• Proven experience in trendspotting, youth marketing, or creator economy ecosystems is a strong plus.
• Mid-to-strong understanding of commerce journeys, basic digital marketing and media
• Excellent communication, relationship-building, and negotiation skills.
• A strategic thinker who can connect dots between culture, content, commerce, and communities.