Associate Director - Brand Marketing
RateGain · Noida · onsite · Posted 35d ago
Undisclosed5–10 yrsfulltimeSourced from
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About this role
About RateGain
RateGain Travel Technologies Limited is a global provider of AI-powered SaaS solutions for travel and hospitality that works with 16,000+ customers and 700+ partners in 100+ countries helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
RateGain today is one of the worlds largest processors of electronic transactions, price points, and travel intent data helping revenue management, distribution and marketing teams across hotels, airlines, meta-search companies, package providers, car rentals, travel management companies, cruises and ferries drive better outcomes for their business.
Founded in 2004 and headquartered in India, today RateGain works with 26 of the Top 33 Hotel Chains, 25 of the Top 30 Online Travel Agents, 4 of the Top 5 Airlines, and all the top car rentals, including 25 Global Fortune 500 companies in unlocking new revenue every day.
Associate Director Brand Integrated Marketing , Remote India
Role Overview
We are looking for a strategic, creative, and highly driven Associate Director Brand Integrated Marketing to shape the next chapter of RateGains global brand.
RateGain is a B2B SaaS product company serving the travel and hospitality industry. This global role, based in India, will lead the development of a distinctive and relevant brand narrative across the US, Europe, and APAC. The role offers the opportunity to build and evolve the RateGain brand as we integrate acquired businesses, unify capabilities, and bring together our product and customer ecosystems.
What You Will Do
- Develop and lead RateGains global brand strategy, positioning, messaging architecture, and brand narrative across key international markets.
- Translate business priorities, customer insights, and industry trends into compelling integrated marketing campaigns that strengthen brand authority and support business growth.
- Create a unified and differentiated customer story across RateGains portfolio of products, technologies, acquired businesses, and capabilities.
- Lead brand and marketing efforts related to MA integrations, portfolio consolidation, business transformation, or company repositioning.
- Build and execute integrated marketing programmes across brand campaigns, thought leadership, content, digital channels, events, and strategic communications.
- Partner closely with Product Marketing, Sales, Customer Success, Product, regional marketing teams, and leadership to ensure consistent global brand expression and market relevance.
- Establish the frameworks, processes, and operating rhythm required to scale brand and integrated marketing across regions.
- Use data, market intelligence, and performance metrics to evaluate campaign effectiveness and improve brand awareness, engagement, pipeline influence, and commercial impact.
- Leverage AI tools to strengthen research, insight generation, creative development, content creation, prototyping, campaign execution, and team productivity.
Skills Qualifications
- Proven experience in a senior brand, integrated marketing, or strategic marketing role within a B2B SaaS, enterprise technology, or product-led organisation.
- Demonstrated experience developing and executing global brand strategies across the US, Europe, and APAC, with the ability to adapt messaging to regional customer and market needs.
- Experience leading a significant rebrand, MA integration, portfolio consolidation, or company repositioning from strategy through execution.
- Strong ability to simplify a complex portfolio of products, technologies, and business capabilities into a clear, compelling, and differentiated customer narrative.
- Experience building brand strategy, messaging frameworks, and marketing operating models in an evolving or high-growth environment.
- Strong integrated marketing capability across campaigns, content, thought leadership, digital marketing, and stakeholder engagement.
- Commercially minded, with the ability to link brand and marketing investment to measurable business outcomes.
- AI-native mindset, with hands-on experience using AI to materially improve marketing research, ideation, development, execution, and productivity.
- Exceptional communication, storytelling, stakeholder-management, and cross-functional collaboration skills.
Disclaimer: This job posting and Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Campaigncustomer successBrand MarketingB2BInsight GenerationHospitalityBrand StrategyBrand CampaignsCampaign ExecutionAI ToolsContent CreationBusiness TransformationArchitectureBrand AwarenessDigital MarketingArtificial Intelligence
About RateGain
RateGain
IT Services & Consulting
713
employees
2004
22 years old
London,England
United Kingdom
₹14L PA avg
Avg at RateGain
About
RateGain provides SaaS solutions for travel and hospitality helping them accelerate revenue generation through acquisition, retention, and wallet share expansion.
Industries
IT Services & Consulting
Employee ratings
10 reviews
3.7/ 5
Culture
3.5
Career growth
2.6
Work-life
3.3
Employees rate it well for
Overall Company37Company Culture36
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