{"@context":"https://schema.org","@type":"JobPosting","title":"Associate - Digital Marketing","description":"

Role & responsibilities

SEO and Analytics Support

1.Develop and implement plans for SEO, GEO and AEO, defining KPIs and conducting initial benchmarking of website performance and analytics.

2.Analyze traffic, keywords, backlinks and search engine coverage, including AI tool visibility,using tools like UberSuggest, SEMRush and Screaming Frog.

3.Benchmark technical performance such as page load speed with Page Speed Insights and Lighthouse, and provide prioritized error lists with actionable solutions, when required.

4.Deliver competitor analysis by comparing traffic and performance metrics, and guide client teams on implementing recommendations where required.

5.When requested, manage and optimize web analytics, including Google Analytics, Tag Manager and tracking tags, and generate periodic/ad-hoc reports using GA4, Looker Studio, Tableau or
Power BI.

6.Consolidate multi-channel data (web, email, social, advertising, SEO) to create dashboards and measure campaign effectiveness using key performance metrics

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