Associate (Digital Marketing)
Hbplus Fit · Bhubaneswar · onsite · Posted today
Undisclosed3–4 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
We re looking for a hands-on digital marketer who can drive measurable growth across search, paid and social channels. You ll manage campaigns end to end, helping the team from planning and execution to reporting and optimization, and use AI tools to work faster and smarter. This is a high-ownership role where your work directly affects leads, revenue and brand visibility.
Job Details
- Number of Vacancy: 01
- Experience Level: 3-4 Years
- Employment Type: Full-Time Work from Office
- Location: Bhubaneswar, Odisha
- Device Requirements: Own Laptop
Roles and responsibilities
- SEO Conduct keyword research, on-page optimization and basic technical SEO audits
- SEO Plan and publish SEO-driven content in coordination with the content team
- SEO Track rankings, organic traffic and conversions using GA4 and Search Console
- SEO Support link-building and off-page efforts
- Google Ads Plan, launch and optimize Search, Display and YouTube campaigns
- Google Ads Manage budgets, bids, keywords, ad copy and landing page alignment
- Google Ads Improve CPL, CPA and ROAS through continuous testing
- Meta Ads and social media performance Run and optimize paid campaigns on Facebook and Instagram, including audience targeting and creative testing
- Meta Ads and social media performance Coordinate with design and content on ad creatives and social calendars
- Meta Ads and social media performance Analyze organic and paid social performance and recommend improvements
- AI and automation Use AI tools (such as ChatGPT/Claude, Gemini and AI design or video tools) for content ideation, ad copy variations, research and reporting
- AI and automation Identify and implement AI-driven workflows to improve team efficiency
- AI and automation Stay current with AI developments in search (e.g., AI Overviews) and advertising
- Analytics and reporting Set up and monitor conversion tracking (GA4, GTM, Meta Pixel)
- Analytics and reporting Prepare weekly and monthly performance reports with clear insights and next steps
- Analytics and reporting Run A/B tests on ads, creatives and landing pages
Qualifications Skills
- Qualification: Bachelors or Masters degree in Marketing, Communications, Business, or any domain with relevant experience.
- Experience: 3-4 years, hands on experience in social media management, event coordination, client engagement, lead generation or marketing support roles.
Skills
- digital marketing
- SEO
- Google Ads
- Meta Ads
- GA4
- Google Search Console
- Google Tag Manager
- AI tools in marketing
- ad copy writing
Personal Traits
- Strong written and verbal communication skills.
- Ability to work independently and collaborate with cross-functional teams.
- Detail-oriented with excellent organisational and time-management abilities.
- A proactive, solutions-oriented mindset.
- Adaptable and willing to take on new challenges.
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AutomationNutritionAnalyticsSocial MediaSEOanalyticalLink BuildingMarketing SupportHealth insuranceDigital Marketing