Associate - Digital Marketing
Roots Group of Companies · Coimbatore · onsite · Posted 68d ago
Undisclosed0–3 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Role & responsibilities
- Develop and execute digital marketing campaigns across relevant platforms.
- Manage Google Ads, Instagram Ads, LinkedIn and other digital channels.
- Plan and create engaging content for social media, website and marketing campaigns.
- Manage and optimize the companys social media presence.
- Improve SEO and SEM strategies to improve website visibility and organic traffic.
- Generate and track leads through digital marketing campaigns.
- Monitor campaign performance, analyse data and prepare regular reports.
- Conduct competitor and market research to identify new digital marketing opportunities. (SWOT)
- Coordinate with the business development teams for lead conversion.
- website content, landing pages and basic analytics.
- Stay updated with the latest digital marketing trends, tools and platforms.
Requirements
- Basic Understanding of Google Ads, Meta Ads, SEO, Social Media Marketing.
- Knowledge with Google Analytics, Google Search Console and digital marketing analytics.
- Good content writing and communication skills.
- Ability to analyse campaign data.
- Basic knowledge of graphic/video content creation tools such as Canva is preferred.
Benefits
- Increased brand visibility and online presence.
- Generation of qualified leads and new business opportunities.
- Improved customer engagement through digital platforms.
- Better ROI from digital marketing campaigns through data-driven strategies.
- Stronger presence on Google, LinkedIn and social media platforms.
- Improved website traffic, SEO ranking and online enquiries.
- Support the BD team with a consistent digital lead pipeline.
- Strengthening the companys brand image and digital reputation.
Sourced from naukri
Skills
Sales CoordinationSales SupportBusiness DevelopmentSales Support / PresalesSalesDigital MarketingIndustrial Equipment
About Roots Group of Companies
Roots Group of Companies
Financial Services
75
employees
Coimbatore
IN
About
The genesis of Roots Multiclean Ltd., (RMCL) is due to the vision of the promoter of Roots group of company about the requirement of sophisticated cleaning equipment in the country following globalization of business and entry of Multi Nationals who have very high standard of house keeping. RMCL, situated in the suburbs of Coimbatore, is a Joint Venture with Hako Werke Gmbh & Co., Germany. It commenced manufacture of cleaning equipment in early 90s at its modern factory located amidst natural greenery. RMCL is the sole representative of Hako Werke Gmbh & Company's entire range of cleaning equipment for India and SAARC countries. To improvise and facilitate a better service to its customers, RMCL has established Regional offices in all Metros and a huge dealer network in bigger Cities and States.
The superior quality products and the added advantage of good after sales service has established the company as the country's largest manufacturer of floor cleaning equipment.
The superior quality products and the added advantage of good after sales service has established the company as the country's largest manufacturer of floor cleaning equipment.
Industries
Financial Services
Employee ratings
38 reviews
3.6/ 5
Culture
3.3
Career growth
3.1
Work-life
3.9
Employees rate it well for
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