Associate Demand Generation

Role & responsibilities

A Day in the Life

• Own the complete lead generation & management process from lead capture to follow-up and tracking them through the entire sales cycle
• Coordinate with the prospects and the frontend team to set up business meetings/calls. Further, briefing the frontend team about the prospect after conducting secondary research and collating relevant information.
• Engage in dialogue to understand client requirements and expectations
• Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns
• Track full-funnel lead metrics and provide recommendations: program and campaign investments based on conversion rates
  Measure, analyze, and report campaign performance and deliver weekly campaign performance briefs to leadership
• Drive data capture and management. Provide regular database health checks, cleansing, and augmentation
• Partner closely with product marketing and campaign management teams to ensure proper messaging, timing and execution of one-off and ongoing campaigns across email and web personalization
• Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccers largest customers
• Knowledge of Sales funnel and pipeline structure
• Should be comfortable working in the US shift timings of 5:30 PM to 2 AM.

Preferred candidate profile

• Experience in generating leads through cold calling, emailing in the US market
• Strong communication and interpersonal skills
• Proven track record of meeting or exceeding sales targets
• Ability to work independently and as part of a team
• Proficiency in using CRM software and other sales tools