Associate- D2C

Company Profile

Blue Tea is India's No. 1 herbal tea brand, renowned for its vibrant, natural blue teas made from Butterfly Pea flowers and other unique herbs. We are on a mission to bring wellness to people through the power of nature while supporting over 600 small farmers in India. Our brand gained nationwide attention after a successful pitch on Shark Tank India, where we impressed the judges with our innovative products and commitment to sustainability. Today, Blue Tea is a global brand, serving over 11 lakh consumers across India, the USA, and Europe. We are proud to be the choice of health-conscious tea lovers, and our products are even served on Indigo Airlines. At Blue Tea, we blend tradition with innovation, creating wellness products that are natural, vibrant, and delicious. Join us in our 500cr journey to make herbal tea a household favourite worldwide!

Job Description:

We are looking for a D2C Associate to support and drive business growth across India and US markets. The role involves managing and understanding Shopify, complete website flow, customer journey, retention marketing, affiliate marketing, while identifying opportunities to improve conversions and overall D2C performance.

Responsibilities:

• Support D2C growth across India and US markets.

• Monitor Shopify sales, conversion rate, AOV, customer behaviour, and key D2C metrics.

• Understand and support Meta Ads, retention marketing, and affiliate marketing initiatives.

• Regularly check the complete website flow, including product pages, cart, checkout, and payment journey.

• Monitor payment gateways and checkout partners and identify issues affecting customer experience.

• Analyse competitors, customer behaviour, and market trends.

• Prepare sales and performance reports using Excel/Google sheets.

• Coordinate with internal teams to execute D2C growth initiatives.

Qualifications & Skills Required:

• 0-6 months of experience in D2C or a related role.

• Good understanding of D2C growth channels and Shopify.

• US market exposure/experience is preferred.

• Proficiency in MS Excel or Google Sheets.

• Good analytical and problem-solving skills.

• Excellent communication, coordination, and problem-solving skills.

• Ability to multitask and work in a fast-paced environment.