Associate Creative Director - Growth & Performance
Inito · Bengaluru · onsite · Posted 40d ago
Undisclosed10–15 yrsfulltimeSourced from
About a minute. You'll make an account on the way through.
About this role
Associate Creative Director - Growth Performance
About Inito
Inito is a venture-backed fertility technology company building the most advanced at-home hormone tracking platform in the world. We re scaling fast - targeting $50M revenue this year - and building a new creative function from scratch in Bangalore.
The role
This is the second most senior creative role in Bangalore. You ll lead creative pods - writer/art director pairs - producing high-volume performance creative across Meta, Google, CTV, and social. You own the creative quality bar for everything that ships from Bangalore. Beyond delivering work you ll be owning a creative system: repeatable, testable, and designed to learn in two-week sprint cycles.
What you ll do
- Lead and mentor creative pods (writer + art director pairs) through two-week production sprints, each delivering 40+ creative variations across formats and audience segments
- Set the creative quality bar for all performance output; hooks, scripts, static, video, carousel
- Partner with the Creative Growth Strategist to translate performance data (CPA, hook rates, audience response) into actionable creative briefs and testing hypotheses
- Own the shift from feature-led advertising to emotionally resonant, insight-driven performance creative
- Build and evolve a scalable creative production system: templates, format matrices, review cadences
- Develop audience-segmented creative strategies across priority segments: new-to-tracking, PCOS, endometriosis, irregular cycles, comparison shoppers
- Work closely with the London creative team on brand consistency, ensuring performance work aligns with the broader brand vision
- Present creative rationale and performance learnings to leadership with clarity and conviction
What you ll bring
- 10+ years in creative roles, with at least 3 years leading teams in a D2C, performance marketing, or digital-first environment for global US focussed brands.
- A portfolio that shows you can make things that sell; not just things that look good. We want to see performance creative that worked, and evidence of why
- Deep understanding of Meta and paid social creative best practices; you know what stops a thumb and what converts in US global markets.
- Experience running sprint-based or agile creative production; you ve shipped volume without sacrificing craft
- The ability to give sharp, constructive creative feedback that elevates the team s output
- Comfort with data: you can read a performance dashboard and translate it into a creative direction
- Strong opinion on what makes copy and design work in a feed environment
Nice to have
- Experience in health, wellness, femtech, or medtech categories
- Experience working with distributed or remote creative teams across time zones
- Understanding of AI-assisted creative tools and workflows
Why Inito
- This is a ground-floor leadership role with real ownership
- The product is genuinely differentiated; you won t be trying to polish a commodity. Inito s technology gives you real proof points to work with
- Your work has immediate, measurable impact at scale
- ESOPs in a high-growth, venture-backed company targeting $80M revenue
- Direct line to the Global Creative Director
Required Skills
Digital Marketing Data-driven Decision Making Cross-functional Collaboration Performance Analysis Team Leadership Marketing Principles Print Design Creative Strategy Mentorship Video Production
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
AgileCraftcreative strategyart directorcreative toolsperformance analysiscreative directionhooksDashboardleadershipstrategistadvertisingPrint DesignPerformance MarketingmarketingDigital MarketingArtificial Intelligence
About Inito (samplytics Technology Private Limited)
Inito
HiringFitness & Wellness
Enabling better self care with at-home hormone tracking.
100
employees
Bengaluru, India
India
About
Inito is a health technology company specializing in medical devices and diagnostic solutions. It develops innovative, user-friendly products such as fertility and hormone testing kits that empower individuals to monitor their health at home. The company focuses on combining advanced biotechnology with digital platforms to deliver accurate, accessible, and affordable healthcare solutions globally.
Industries
FertilityHealth DiagnosticsMedical DeviceSoftware
Employees rate it well for
Work Life Balance5
Find them on