Associate - Content
Team Pumpkin · Gurugram · onsite · Posted 35d ago
Not disclosed1–3 yrsfulltimeSourced from
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About this role
Department: Paid Media
Experience: 1–2 years
Location: Gurgaon
Employment Type: Full-time
Job Summary
We are looking for a creative and performance-oriented Content Writer to join our Paid Media team. The ideal candidate will be responsible for developing compelling, engaging, and conversion-focused content for paid digital campaigns across platforms.
The candidate should have strong writing and editing skills, a good understanding of digital advertising and audience behaviour, and the ability to create content that aligns with campaign objectives, brand guidelines, and performance goals.
Roles & Responsibilities
Experience: 1–2 years
Location: Gurgaon
Employment Type: Full-time
Job Summary
We are looking for a creative and performance-oriented Content Writer to join our Paid Media team. The ideal candidate will be responsible for developing compelling, engaging, and conversion-focused content for paid digital campaigns across platforms.
The candidate should have strong writing and editing skills, a good understanding of digital advertising and audience behaviour, and the ability to create content that aligns with campaign objectives, brand guidelines, and performance goals.
Roles & Responsibilities
- Create engaging and conversion-focused content for paid media campaigns across digital platforms.
- Write ad copies, headlines, descriptions, social media copies, landing page content, and other campaign assets as required.
- Develop content aligned with campaign objectives, target audiences, brand tone, and key messaging.
- Collaborate closely with Paid Media Managers, Performance Marketers, Designers, and Account Teams to develop effective campaign creatives and messaging.
- Conduct basic research on target audiences, competitors, industries, and market trends to develop relevant content.
- Optimize content based on campaign performance, audience engagement, and conversion data.
- Ensure all content is grammatically correct, clear, concise, and aligned with brand guidelines.
- Apply SEO and digital content best practices wherever relevant.
- Create multiple copy variations for A/B testing and performance optimization.
- Support the team in developing content strategies and messaging frameworks for different campaigns and clients.
- Stay updated with digital marketing trends, advertising formats, platform updates, and emerging content practices.
- Manage multiple content requirements simultaneously while ensuring timely delivery and quality.
- 1–2 years of experience in content writing, copywriting, digital marketing, or a similar role, preferably within a Paid Media or digital marketing environment.
- Strong writing, editing, proofreading, and communication skills.
- Good understanding of digital advertising and performance marketing concepts.
- Ability to write concise, engaging, and persuasive copy focused on user action and conversions.
- Basic understanding of SEO and keyword optimization.
- Strong research and content ideation skills.
- Ability to understand different target audiences and adapt writing styles accordingly.
- Good attention to detail and ability to maintain consistency in brand tone and messaging.
- Ability to work in a fast-paced environment and manage multiple deadlines.
- Strong collaboration skills and ability to work effectively with cross-functional teams.
- Experience working on paid social, Google Ads, display, or other performance marketing campaigns.
- Familiarity with platforms such as Meta Ads, Google Ads, LinkedIn Ads, or similar advertising platforms.
- Experience creating content for multiple brands, industries, and target audiences.
- Understanding of content performance metrics such as CTR, engagement, conversion rate, and ROAS will be an advantage.
- Experience with AI-assisted content tools while maintaining originality, accuracy, and brand consistency.
- A strong command of language with a sharp eye for detail.
- A creative thinker who can turn campaign objectives into compelling copy.
- Someone who understands that good content is not just about writing well, but also about driving engagement and results.
- A proactive team player who can take feedback positively and continuously improve content based on campaign performance.
Sourced from foundit
Skills
keyword optimizationCopy WritingSEOResearchContent WritingPerformance MarketingDigital Marketing
About Team Pumpkin
Team Pumpkin
Marketing & Advertising
175
employees
2012
14 years old
Mumbai
IN
About
We are a 100+ member Digital Agency with offices in Bangalore, Mumbai and Delhi, offering integrated services to enterprises and brands. We extend our expertise for the online medium in areas below,
1. Research: Brand Research, Social Media Listening, Design Research, Custom Research
2. Strategy: Content & Communication Strategy, Social Media Roadmap, Customer Engagement Strategy
3. Marketing: PR, Search Marketing, Social Media Marketing, Email Marketing, Content Marketing, Video Marketing, App Marketing
4. Analytics: Web Analytics, Google Tag Management, Predictive Analytics, Social Media Analytics
5. Support: Social Customer Support, Platform Chat and Email Support, Technical Support
1. Research: Brand Research, Social Media Listening, Design Research, Custom Research
2. Strategy: Content & Communication Strategy, Social Media Roadmap, Customer Engagement Strategy
3. Marketing: PR, Search Marketing, Social Media Marketing, Email Marketing, Content Marketing, Video Marketing, App Marketing
4. Analytics: Web Analytics, Google Tag Management, Predictive Analytics, Social Media Analytics
5. Support: Social Customer Support, Platform Chat and Email Support, Technical Support
Industries
Marketing & AdvertisingAdvertising / PR / Events
Employee ratings
96 reviews
3.9/ 5
Culture
3.9
Career growth
3.5
Work-life
3.8
Employees rate it well for
Senior Management18Work Culture15Career Growth15Work Environment13Learning12
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