Associate Consultant - Training & Quality
GUS Education · Hyderabad · onsite · Posted 40d ago
Undisclosed6–8 yrsfulltimeSourced from
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About this role
JOB DESCRIPTION (JD)
Job Title
Associate Consultant -Sales Trainer
JD Creation Date
13/Aug/2026
Function
Student Advisory Services
JD written by
Associate Director
Student Advisory Services
Reporting To
Associate Director
JD Approved by
Associate Director
Student Advisory Services
Brand
All Brands
Work Location
Hyderabad
About GUS India
GUS Education India (GEI) is the education arm of Global University Systems, a leading Global Education conglomerate. Established in 2017, GEI boasts a portfolio of over 35 Institutions and collaborates with prestigious universities and institutions worldwide, offering educational services that enhance their operations and impact.
As a frontrunner in building digital eminence for a suite of academic brands, GUS Education India is a rapidly growing organization that believes in achieving success through innovation.
Nature of Job:
The role is complex as it requires balancing training delivery with sales performance, coaching, data analysis and stakeholder management across multiple brands and teams. The position involves identifying root causes of performance gaps, adapting training to different advisor experience levels and student segments, managing competing business priorities, and ensuring that training interventions deliver measurable improvements in sales, advisory quality and conversion. The role also requires influencing Team Leaders and Managers without direct authority and responding quickly to changes in products, processes, markets and business requirements.
JOB PURPOSE
To drive sales and service performance through targeted capability development across Student Advisory Services. The role will primarily develop the sales, student advisory, product knowledge, communication, consultative selling, objection handling, closing and customer engagement capabilities of Student Advisors/Admissions teams. The role will also provide targeted training support to Student Support Officers and Visa Counsellors as a secondary responsibility.
ORGANIZATIONAL STRUCTURE - Where the position reports to and the span.
Associate Director
(Student Advisory Services)
|
|
Associate Consultant /SAS Trainer
Student Advisory Services
Note - This is a work from office role, which is a UK shift starting from 12:30pm 1:30pm
PRINCIPAL RESPONSIBILITIES
- Sales Student Advisory Capability Development
Design and deliver practical sales and student advisory training programs for Student Advisors/Admissions teams.
Build capability across the complete student journey, from initial lead engagement through application, offer, follow-up and deposit/enrolment.
Develop advisors needs discovery, probing, questioning and active listening skills.
Train advisors in consultative selling and personalized student counselling rather than transactional approaches.
Develop capabilities around value proposition, program positioning and communicating relevant benefits to prospective students.
Train advisors to effectively handle student and parent objections and concerns.
Develop closing techniques and appropriate methods of creating urgency and progressing students through the funnel.
Train advisors on effective follow-up strategies and maintaining momentum throughout the student journey.
Use realistic student scenarios, case studies, role plays and simulations to replicate actual advisory conversations
- Product, Brand Market Knowledge
Develop and deliver training on university/brand propositions, programs campuses, entry requirements, student profiles and key value propositions.
Ensure advisors understand and can effectively communicate program and institutional differentiators.
Train teams to translate product features into relevant student benefits and outcomes.
Support training on competitive positioning and differentiating program against relevant alternatives.
Work closely with Product, Sales, Operations and Brand stakeholders to ensure training content remains current and accurate.
Identify product knowledge gaps that may be impacting student confidence, advisory quality or conversion.
- Sales Coaching Call Quality
Conduct regular coaching sessions with individual advisors and teams based on observed performance.
Review student advisory calls and provide structured, actionable feedback.
Identify behavioral gaps and missed sales opportunities within advisor interactions.
Conduct call calibration and coaching sessions with Team Leaders and Managers.
Use call recordings, quality monitoring outputs and real student scenarios to identify coaching opportunities.
Conduct role-play and simulation sessions focused on specific performance gaps.
Support Team Leaders and Managers in embedding post-training coaching within their teams.
- Performance Training Needs Analysis
Analyze sales funnel and performance data to identify capability gaps and training opportunities.
Use business data across the student journey, including lead engagement, applications, offers and deposits/enrolments, to identify areas requiring intervention.
Differentiate between knowledge, skill, process, behavioral and motivational gaps before recommending a training intervention.
Use manager feedback, call quality results, learner feedback and business performance data as inputs into training needs analysis.
Proactively identify emerging capability gaps rather than relying solely on formal training requests.
- Training Design Facilitation
Design structured and engaging learning modules focused on sales, student advisory, communication, product knowledge and customer engagement.
Deliver onboarding, refresher, upskilling and role-specific training program.
Use experiential learning techniques including role plays, case studies, sales simulations, call listening, objection-handling exercises and scenario-based learning.
Adapt training content according to different brands, markets, student segments and advisor experience levels.
Deliver effective virtual and classroom-based training across different teams and time zones.
Create practical job aids, coaching guides, call frameworks and reinforcement material where required.
- Student Support Officer Visa Counsellor Training
Provide secondary training support to Student Support Officers and Visa Counsellors as required.
Deliver training around student communication, service excellence, professional communication and handling difficult student interactions.
Support role-specific training on student journey awareness, product/process knowledge and appropriate escalation.
Provide communication and customer-handling training for Visa Counsellors, including effective explanation of processes and managing student expectations.
Collaborate with relevant SMEs and operational leaders when specialist or regulatory training is required.
- Coaching Reinforcement
Ensure training is followed by structured reinforcement and coaching.
Partner with Team Leaders and Managers to establish post-training coaching plans.
Develop reinforcement activities, knowledge checks and practical exercises.
Conduct follow-up assessments to determine whether expected behaviors have been adopted.
Identify recurring gaps and recommend additional coaching or refresher interventions.
- Stakeholder Collaboration
Work closely with Sales Leaders, Team Leaders, Operations, Quality, Product, Brand and other relevant stakeholders.
Partner with Team Leaders and Managers to understand team-level performance challenges.
Work with SMEs to ensure accuracy of product, process and policy-related training.
Position training as a performance-enablement function rather than only a classroom delivery function
- Training Effectiveness Business Impact
Measure training effectiveness using appropriate learning, behavioral and performance indicators.
Apply Kirkpatricks evaluation framework where appropriate while also assessing practical business impact.
Track improvements in product knowledge, advisory quality, call quality, objection handling, sales behaviors, student engagement, conversion performance and time-to-competency.
Prepare regular training effectiveness reports for relevant stakeholders.
Use performance data and feedback to continuously improve training interventions.
- Training Operations Governance
Maintain training calendars and ensure timely delivery of planned interventions.
Maintain appropriate training records, attendance and assessment results.
Ensure learning materials are reviewed and updated in line with changes to program, processes and business requirements.
Ensure training delivery follows organizational policies and approved processes.
KPI and Competencies
KEY PERFORMANCE INDICATORS
Training completion and participation.
Knowledge assessment and retention.
Improvement in call/advisory quality.
Improvement in identified sales behaviors.
Improvement in objection-handling and closing capability.
Time-to-competency for new advisors.
Post-training coaching completion.
Improvement in individual/team performance following interventions.
Stakeholder satisfaction with training effectiveness.
Demonstrable contribution to improvements in student advisory and conversion performance
KEY BEHAVIOURAL COMPETENCIES
Commercial Mindset: Understands the connection between capability, sales behavior and business performance.
Coaching Mindset: Focuses on improving individual performance through observation, feedback, practice and reinforcement.
Student-Centric Approach: Balances commercial objectives with the students needs and experience.
Influencing Communication: Can influence advisors, Team Leaders and Managers and communicate effectively at different organizational levels.
Analytical Thinking: Uses performance data, call insights and stakeholder feedback to identify root causes of performance gaps.
Adaptability: Can quickly understand different brands, programmes, markets, student profiles and business requirements.
Continuous Improvement: Constantly looks for opportunities to improve sales behaviours, training effectiveness and student experience.
DESIRED PROFILE
MINIMUM
QUALIFICATION
Graduate/Postgraduate degree in Business, Management, Education, Psychology, HR, Communications or a related field.
Relevant certification in Sales Training, Learning Development, Coaching or Facilitation is preferred. .
SKILLS
Consultative selling and sales coaching capability.
Excellent facilitation and presentation skills.
Strong verbal and written communication.
Strong objection handling and closing techniques.
Strong questioning, probing and active listening skills.
Ability to coach individuals based on observed behaviour.
Ability to analyse sales/performance data and identify capability gaps.
Strong role-play, simulation and experiential learning skills.
Strong stakeholder management and influencing skills.
Proficiency in MS Office and digital learning/content tools.
RELEVANT EXPERIENCE
5-8 years of relevant experience in Sales Training, Sales Enablement, Sales Coaching, LD, Admissions, Student Recruitment or a related field.
Minimum 3 years of experience in training/coaching sales, admissions, student advisory, inside sales, telesales or consultative sales teams.
Experience in Education, EdTech, Higher Education, International Education, Student Recruitment or a similar customer-facing environment is strongly preferred.
Candidates with strong experience as an Admissions Team Leader, Sales Manager, Sales Coach or Student Recruitment Manager and demonstrated coaching capability will be considered.
Proven experience in designing and delivering sales training programmes.
Experience in call listening, call coaching, role plays and objection-handling workshops.
Experience using sales or performance data to identify training and coaching requirements.
Experience working with CRM, sales funnel or performance data is preferred.
ROLE EXPECTATION
This role is expected to operate as a Sales Performance and Capability Partner, rather than solely as a classroom trainer. The successful candidate should be comfortable spending time with the business, listening to calls, observing advisor behaviour, analysing performance data, conducting coaching sessions and working directly with Team Leaders and Managers to improve performance. A candidate with proven experience managing or coaching admissions/sales teams and the ability to translate that experience into structured learning interventions may be preferred over a candidate whose experience is limited to traditional LD delivery.
GUS VALUES
- This role is a full-time position with a competitive salary and benefits package. GEI is an equal opportunity employer and encourages applicants from diverse backgrounds to apply.
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- There is an expectation that employees will maintain the values of the Group and will comply with the code of conduct as well as equality, diversity, health, safety policies of the company
BENEFITS
At GUS Education India, GEI we want employees to feel comfortable, bringing their passion, creativity, and individuality to work. We truly believe that diverse culture, backgrounds, and experiences drive innovation.
The company offers comprehensive medical insurance to its employees, which includes hospitalization, accidental insurance, term insurance and Gratuity, which is over and above the compensation. Considering that this role is for night shift, we provide additional competitive night shift allowance for all days worked.
Pick-up drop will be provided at all locations within the Outer Ring Road (ORR) or up to 16 km from the GEI office
The company acknowledges the importance of mental and physical well-being and the need for rest and relaxation. Workdays are Monday to Friday and a comprehensive leave package for employee well-being is offered, which includes 5 days of Sick leave, 5 days of casual leave, 24 days of earned leave, 1 day of Happiness Leave, 10 days of Bereavement leave, 10 days of paternity leave 10 days of holidays (Notified)
Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.
Sourced from naukri
Skills
Call QualityCall CalibrationCustomer Engagementcrmcase studiesconsultative sellingConsultative SalesBusiness Requirementsbusiness datamedical insuranceInside SalesEdtechobjection handlingdata analysisAdmissions
About GUS Education India
GUS Education
Education & Training
1.3k+
employees
2017
9 years old
Hyderabad / Secunderabad, Telangana
IN
₹6.6L PA avg
Avg at GUS Education India
About
GUS Education India LLP is a Great Place to Work-Certified™ as a High-Trust, High-Performance Culture™ organisation, 2025-2026.
Industries
Education & TrainingEdTechIT Services & Consulting
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