Associate - Business Product Management

Job Summary

As a Product Associate, you will be reporting into the Associate Director - Products. You will work with the India APAC division of Emeritus and play a pivotal role in identifying market opportunities, crafting, and launching new products, driving product strategy, and ensuring optimal learning outcomes. You'll collaborate closely with various teams specializing in Product marketing, Performance marketing, learning design, delivery, revenue management and Sales in your day-to-day activities.

Responsibilities

• Identify Growth Opportunities: Identify global and local course opportunities by analysing learning market trends, exploring existing University partnerships, and seeking new collaborative opportunities.
• Product Development: Create or enhance courses, considering pricing strategies, market positioning, and unique value propositions. Collaborate with University Relations, Learning Design, and relevant stakeholders throughout the product development phase.
• GTM Strategy: Collaborate with Performance Marketing and Product Marketing teams on Targeting and Communication strategies.
• Deliver Revenue and Contribution Margin Targets: Work closely with Revenue, Marketing and Sales teams to boost enrolments and deliver targets for newly developed or upgraded courses.
• Enhancing Learning Outcomes and Learner Experience: Initiate projects that enhance learner outcomes, such as job connections, networking avenues, and continuous learning opportunities.

Required Skills and Qualifications

• Product Launch Expertise: Demonstrated experience in successfully launching products and assessing their market fit and revenue potential.
• Scaling Proficiency: Proven track record of scaling products by identifying and capitalizing on underserved market opportunities.
• Innovation Collaboration: Ability to think out of the box, drive innovative projects to success by effectively collaborating with diverse teams.
• Data-driven Decision Making: Proficiency in leveraging data analytics and insights to inform product strategies, measure performance, and make informed decisions.
• Project Management: Strong project management skills to effectively coordinate and oversee multiple initiatives, ensuring timely delivery and alignment with objectives.