Associate-Business Applications

About River

River is a design company building multi-utility products. We focus on livelihood and lifestyle to create tools for those who are independently carving a path for themselves.Our signature two-wheeler, Indie – the SUV of Scooters, is built to be a dependable companion in getting things done.

We're a 1000+ team headquartered in Bengaluru – backed by marquee international investors, with mobility-focused funds linked to Yamaha Motors, Al-Futtaim Automotive Group, Toyota VC, Trucks Venture Capital, Mitsui & Co. Ltd, Marubeni Ventures Inc., Lowercarbon Capital, and Maniv Mobility.

Key Responsibilities

• Own the product roadmap for River's Salesforce CRM and including lead management, order lifecycle, invoicing, EW/RSA product flows, warranty claims, and customer feedback systems
• Define business requirements and translate them into precise functional specifications for the development team
• Lead end-to-end feature delivery — from requirement gathering and sprint planning through UAT, production deployment, and post-release monitoring
• Maintain and improve system configurations, field-level logic, workflow automations, user access, and reporting
• Own the integration layer between Salesforce and external systems including the company website, ERP (SAP), warranty portals , IVR/WhatsApp platforms , SMS vendors , and lead affiliate partners
• Define API requirements, review integration designs, coordinate with vendor technical teams, and validate end-to-end flows in staging before production release
• Monitor integration health, investigate failures, and drive resolution with urgency when dealer operations are impacted
• Manage the Automated Lead Qualification system — covering lead inflow from affiliate partners, IVR qualification, deduplication logic, pincode-to-dealer mapping, and WhatsApp/SMS communication triggers
• Conduct monthly reconciliation of lead data across external sources and Salesforce production to validate data accuracy and lead partner performance
• Partner with Marketing on campaign targeting, lead qualification metrics, and reporting requirements
• Serve as the primary point of contact for Sales, Finance, Service, and Marketing teams on all CRM/DMS matters
• Manage the external development partner — including sprint planning, delivery timelines, escalations, and quality review
• Communicate system changes, go-live plans, and known issues clearly and proactively to cross-functional teams

Ideal Candidate

• 3-5 years of experience in product management, with significant exposure to CRM. (Automotive)
• Demonstrated experience owning a Salesforce org (Sales Cloud, Service Cloud, or equivalent) — including configuration, administration, and working with a development team on customisations
• Strong understanding of API-based integrations — ability to review API documentation, validate payloads, and troubleshoot integration failures
• Experience writing functional specifications and BRDs; ability to translate ambiguous business needs into structured technical requirements
• Proficiency with data analysis tools — comfortable with SOQL queries, Excel/Sheets-based reconciliation, and basic data validation workflows
• Excellent stakeholder communication skills — able to manage upward (leadership), sideways (cross-functional), and outward (vendors and partners) simultaneously