Associate - Brand Partnerships

Job Description - Associate - Brand Partnerships

You should apply if you have:

· Relationship Building – Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.

· Data-Driven Mindset – Ability to analyze market trends, sales data, and consumer insights to drive category expansion and performance.

· Negotiation Skills –Vendor or supplier negotiations to enhance category profitability and competitive positioning.

· Strong Communication and Leadership – Ability to influence and lead discussions with internal and external partners to align business objectives.

· Management – Proven ability to collaborate with cross-functional teams, including marketing, supply chain, and product teams, to achieve category objectives.

You should not apply if you have:

· Prefer to work in silo as an individual contributor

· Prefer working in a highly structured environment – Category growth often requires a proactive and entrepreneurial mindset to navigate challenges and drive results.

Skills Required:

· Market research & trend analysis

· Data-driven decision-making

· Competitive benchmarking

· Growth strategy development

· Pricing & promotion strategies

· Cross-functional collaboration (marketing, sales, operations, finance)

What will you do

1. Strategic Partner Identification:

· Conduct market research to identify potential brand partners that align with our brand values, target audience, and business objectives.

· Evaluate and prioritize partnerships based on strategic fit and potential for mutual growth.

2. Negotiation and Onboarding:

· Lead negotiations with potential partners, ensuring favorable terms, mutually beneficial agreements, and a clear understanding of deliverables.

· Develop comprehensive contracts outlining expectations, exclusivities, and promotional commitments.

3. Relationship Building:

· Cultivate and maintain strong relationships with current and prospective brand partners.

· Act as the main point of contact, fostering open communication and collaboration to drive successful partnerships.

4. Collaborative Marketing Initiatives:

· Collaborate with internal marketing teams to create and execute joint marketing campaigns, co-branded promotions, and other initiatives.

· Leverage partner resources and assets to enhance our marketing efforts.

5. Product Collaboration and Exclusives:

· Work closely with product teams to explore opportunities for exclusive product collaborations or limited-edition releases.

· Ensure that new offerings align with market trends and resonate with our customer base.

6. Performance Analysis and Optimization:

· Track and analyze the performance of brand partnerships, utilizing key performance indicators (KPIs) to measure success.

· Identify areas for improvement and optimization, adjusting strategies as needed to maximize results.

7. Cross-Functional Collaboration:

· Collaborate with cross-functional teams, including marketing, sales, and product development, to ensure seamless integration of brand partnerships into overall business strategies.

8. Merchandising:

· Plan and execute merchandising strategies to enhance product visibility and sales.

· Monitor conversions and drops on the various pages and optimize.

Work Experience: 0-2 years

Working days: Monday – Friday

Location: Golf Course Road, Gurugram, Haryana (Work from Office)

Perks:

· Friendly atmosphere

· High learning & personal growth opportunity

· Diverse work environment

Why Nutrabay:

We believe in an open, intellectually honest culture where everyone is given the autonomy to contribute and do their life's best work. As a part of the dynamic team at Nutrabay, you will have a chance to learn new things, solve new problems, build your competence, and be a part of an innovative marketing and tech startup that's revolutionizing the health industry.

Working with Nutrabay can be fun, and a place of a unique growth opportunity. Here you will learn how to maximize the potential of your available resources. You will get the opportunity to do work that helps you master a variety of transferable skills, or relevant skills across roles and departments. You will feel appreciated and valued for the work you delivered. We are creating a unique company culture that embodies respect and honesty, which will create more loyal employees than a company that simply shells out cash. We trust our employees and their voices and ask for their opinions on important business issues.

About The Company:

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, have a sustainable business model, and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers up till now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round.